1. Locate a recent (or past) organizational crisis that has been in the news. Describe the crisis and provide suggestions about how you would have dealt with the crisis in a more productive manner. Provide the link(s) to the crisis information so I can read it, too!
2. Choose an organization (or use your own) and create a crisis communication plan.
Your plan should include the following parts:
Introduction & Table of Contents
Brief organization background to serve as information for crisis management team
Description of the Plan’s Purpose, including itsIdentify types of crises your organization could face (categorize these under broad headings, ex. accidents, financial, personnel, etc.)
Needs
Benefits
Identify a crisis management team
Identify third party potential supporters or credible experts
Immediate Response Checklist
Establish procedure for dealing with the Media during a crisis
Press release template
Procedure for evaluating the crisis plan
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