question 1 Considering the campaign, and the customer segments identified sugges
question 1 Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer. question 2 Give examples of communications theories and models that have been applied to the campaign Eg RACE, DAGMAR, AIDA etc please watch the advert Info about the ad on the website: https://www.johnlewis.com/content/give-a-little-love (Links to an […]
question 1 Considering the campaign, and the customer segments identified sugges Read More »