Your task is to pick a company of your choice (aim for an organisation that has relevance to you or your profession) and investigate and evaluate their social media communication. In a paragraph (appx 250 words, academic context) share your evaluation. Consider the following questions (and the concepts from this week) to help you with your evaluation. The organisation is Uber. What social media is the company on? Is this appropriate for that organisation? Who is their target audience? How do you know? Does this match their true target audience?
Your task is to pick a company of your choice (aim for an organisation that has relevance to you or your profession) and investigate and evaluate their social media communication. In a paragraph (appx 250 words, academic context) share your evaluation. Consider the following questions (and the concepts from this week) to help you with […]