Si Giorgio Armani
Explain: 1- What’s their positioning? Brand image? 2- What’s their USP/KSI? 3- Is there conditioning involved? What kind? How? Now go to the product. Explain: 4. How is the positioning in the ad being communicated to the consumer through the product? Through extrinsic (price, location, store image, etc) and intrinsic cues (colors, brand name, […]