The main objective of the study is to examine the impact of cultural differences on fast-food chain MNEs: International Business Project Dissertation, LU, UK
The main objective of the study is to examine the impact of cultural differences on fast-food chain MNEs and how they adjust their strategies to perform successfully in the various diverse markets they enter. The main problems faced by Multinational fast-food corporations because of differences in cultural values and lifestyle differences while entering new markets […]