Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy.
Identify and critically appraise the process and methods for identifying and selecting marketing strategies.
Critically evaluate key concepts and practical frameworks and techniques for effective strategic market analyses.
Develop a market-led strategy of sustainable competitive advantage.
Develop and apply approaches to address competitor’s actions – both strategic and tactical; and
Demonstrate a critical understanding of the practicalities and limitations of marketing strategy implementation.

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