Learning Outcomes: Knowledge and Understanding tested in this assignment:

·Gain knowledge and understanding of the core marketing tools and techniques used by marketers

·Be able to assess the effectiveness of digital marketing strategies for various organisations

·Be able to develop actionable recommendations for organisations’ effective use of digital marketing

·Be able to undertake research from a wide range of sources and develop in-depth insight into the future of digital marketing

Learning Outcomes: Skills and Attributes tested in this assignment:

·Be able to advise an organisation on how best to optimise digital marketing strategies

·Understand how to assess the effectiveness of digital marketing tools and techniques

·Be able to discuss the opportunities and challenges marketers are faced with when using digital marketing.

Feedback /Marking criteria for this Assignment

Performance will be assessed using HBS Grading Criteria and Mark scheme.

Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.

For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG).  If a submission is more than 5 days after the published deadline, a grade of zero will be awarded.

Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, or 50 for level 7, no lateness penalty will be applied;

Detailed Brief for Referral/Deferral Assessment

Referral:  Refer to the original brief(s) and resubmit the failed element(s), using your assessment feedback to improve your work.  Indicate where your work has been improved.

Append a word reflection to each piece on how your work has been improved and how you have used your feedback.  If you have passed a piece you do not need to do this again.  Only resubmit failed elements.

Deferral: For the deferred piece(s) of work, please do the following:

Creative Piece: Address the original brief

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