Description
To critical review, you will determine the application of the
marketing process and critically evaluate Adidas marketing practises in response to COVID-19 and lockdown market conditions. As part of your critical review, you will
provide a critical analysis of ADIDAS current omni channel marketing practises to formulate recommendations for future campaigns.
Use some of the materials on folders requested by my lecture including the information provided on Powerpoint by Kotler and Armstrong
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