You have been employed as a Corporate Strategy Manager by a well-known large multinational organisation to produce an internal and external analysis that provides a basis for strategic planning. This will be presented as a report to the CEO and should include the following:
How to structure the assignment
LO1: The Strategic Context (P1)
Introduction to provide an overview of the chosen business and the task at hand.
What is business strategy and what is meant by ‘the strategic context’.
Context analysis is a method to analyse the environment in which a business operates. Strategic context analysis considers the entire business, its internal and external environment.
Report should include:
a) Company Profile (in brief)
b) Mission statement (where organisation is and is going)
c) Aims, goals and objectives
d) Core Competencies?
e) Strategic intent – what is its overall strategic objective
This should be in general and then use your chosen business to illustrate your points
Explain the role of strategy to achieve mission, business objectives, goals, strategic intent and strategic direction.
Explain the strategy planning techniques (Boston Matrix) and apply to your business.
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