Research Paper Outline

What is the power of big media and how has it changed given technological changes in the last twenty years?

Introduction

The primary motive of the paper is to provide an analysis of the big media which has underwent significant changes during the period of technological development in the last twenty years. The topics which will be covered within the paper includes a brief history of major big media formats, significant changes in 20 years and how citizens can obtain valuable information through such media. The paper will emphasize upon determining the historical overview of big media by analyzing the importance of television, radio as well as media. It will state the changes and aspects that takes place within society that significantly led towards the transformation of big media, emergence of new media along with the withdrawal of certain factors of original media. It can be said that the main objective of the paper is to provide a detailed understanding to the readers regarding the historical changes and events that took place within the society due to technological advancement (Salijeni, Samsonova-Taddei& Turley, 2019). Moving further the paper will also focus upon determining the major aspects related to the age of rapidly technological advancement by exploring certain changes in big media. It is evaluated that the period of last 20 years will deal with extensive research along with analysis in order to make an appropriate prediction of the similar period in the future (Šebalj, Živković&Hodak, 2016). Thus, the analytical approach of the period will be entirely based on the viewpoint and philosophies of the society that led to the changes which occurred because of big media.

The paper will demonstrated the ways through which the forms of media such as television, radio, digital media and print media have led to technological development in the last twenty years. It is seen that the rising demand of television along with its impact on various forms of entertainment are documented in number of ways (Khan, 2020). The constant improvement in television technology helped in fuelling the outstanding growth. Moreover, due to certain advancement in internet technology, the television industry have adopted new and innovative ways to become more engaging and easier to people. The technology enables users to gain access to wide range of programming on mobile devices anywhere and anytime (Hesmondhalgh& Meier, 2018). Thus, the paper will analyze that media and technology are intertwined and cannot be separated in most semi-peripheral as well as core economies.

It will help in evaluating the fact that media is regarded as a term which refers to all electronic, print and digital means of communication. It can be said that from the period when the printing press was developed, technology has created an impact on the way the information is shared (Jeansoulin, 2016). In today’s context it is not possible to discuss regarding media without analyzing the ways through which societies interact without considering the fast-moving pace of technology. Various changes have taken over the period within the newspapers. However, the development of communication and information technology has made the work of newspaper publication less laborious as well as easy. Promotional literature, publicity, wall newspapers, periodicals, folders, pamphlets, booklets, books, magazines and textbooks comes under print media. Therefore, the major objective here is to determine the importance of print media which led to technological development which in turn helped in making media much better in last 20 years. It will also consider different ways in which technology has influenced communication in number of ways.

Meanwhile, the paper will also provide discussion regarding the role played by radio which in turn led to technological advancement. It will determine the changes that took place in radio in the last twenty years. As per the industry professionals radio provides an opportunity to leverage the latest technology in order to deliver content throughout various platforms as well as reinforcing advertising dollars. In today’s context radio has become a quickest expanding segment which helps advertisers in maximizing their revenue income. In addition, restaurant, TV broadcasters, automotive, financial and communications have become the major priority of radio advertisers (Milne& Watling, 2019).

Moving forward it will emphasize upon the role of social media and internet leading towards technological advancement by replacing big media and is determined to be the most preferred sources of sending and receiving information in today’s tech savvy world (Hansen& Porter, 2017). It helps in transmitting graphics, video, audio and text over the internet. The paper will explore the significant benefits and changes associated with the use of digital media such as it helps in empowering individuals and facilitating social interaction. It also helps in increasing productivity, changing the way through which the work is performed and enhances flexibility for employers as well as employees to a great extent. Digital media is widely used by majority of people along with organizations as such kind of media are said to be easily accessible, detailed and extremely fast (Entman& Usher, 2018).

Therefore, the entire focus of the paper will be towards demonstrating the ways through which technology is evolving due to changes in different forms of media. It will determine the way in which technological advancement has created a huge impact on the society by enhancing communicationas well as led to economic growth.

Background

The public has the right to know every detail about and information about the society, changes, and digitalizing world. This makes them curious to seek opinion on complicated issues or analysis of the up-and-down situations around the globe. The feedback from the public makes it wiser to provide accurate information and deals to the citizens. Furthermore, media has the power to influence, create, or transform the originating mindsets of the people. Big media plays an essential role here from the societal point of view by influencing and providing relevant information to the people. (Rieser & Zapp, 2019)

The power of media has reformed with the power of technology, establishing immediate deliverance of the scenes and news in a broader note. This makes it a vast and essential cover-up to make people aware of their surroundings on a primary basis. The Excellency has been in charge of all the vital aspects of society through print, electronic, or even digital media enforcements. Print media includes newspapers and magazines while electronic media covers the information through radio or TV. Also, digital media covers the news and information through notifications on digital platforms and the internet.

All the vital sources looking after the growth and consumption of the big media firms, including technological innovations, have been a massive area of interests amongst the individuals to follow. This even includes people to pursue new technologies with robust challenges and motives. The idea behind the power of media is eventually growing its roots for all of us with the transforming age.

The Advancing Age

As the modern world is advancing with new tech and designs of innovation, media is also becoming a part with adoptive measures while attempting to originate healthy behaviours and concerns of the industry. The fluctuating structures and tempting mindsets have made it crawl over the transformational changes within these decades. The analysis of significant media informs about the advancing age to enrich its agendas. The results of these include: entertainment being the considerable change, education and awareness, information, allowing discussions and public opinions, and even works as a watchdog for government, institutions, or businesses and organisations. (McMullan, 2020)

The analytical approach within the last 20 years of media improvements has changes ironically. The installation of the digital era into our modernized world has improved our perception and ideologies, with the help of media. (Boulianne, S. 2020) Moreover, the efficiency of mass media increased day-by-day within the unified community. Media also invented or transformed the compliance of flexibility in terms of communication, ascertaining various aspects of society. It made it more wise and significant to follow while practicing new technologies and inventions around the world. (Ghani et al., 2019)

The Three channels of media

Print Media: Print media has been covering the broad area of news and information since ages. It allows newspapers and magazine readers to check on the current and daily news to be aware of the surroundings and realities of the town. Moreover, with the evolving technological transformations in the last 20-years, print media has been channelizing the changing times too. It is now colliding with the digital media forms through technologies to adopt the stability and updating environment. It has made itself grow into the cluster of more than just information or news. Therefore, the evolving times have expanded upon the media industry, elaborating the intense actions of all the platforms briefly. (Sobbrio, 2018)

Electronic Media:

Electronic media covers the details of Radio and Television that were invented in the last decade of the 19th century. The grown-up platform has been advancing from time to time, modifying its behaviour according to the current trends. The possibilities of this platform have taken massive uplift for the fortuitous ideas behind its establishment. Moreover, the revolutionising platform has proved its advantage in society by rendering specific considerable information and trends to the people. It even adjusts to the theoretical articulations and hearing perceptions of the people, making it more beneficiary to understand the details through connections easily. (Sobbrio, 2018)

Digital Media/New Media:

Digital Media or New Media has been in the talk in recent years, after the invention of digital platforms or internet. The notified informatory platform has risen its immediate importance through adoptive and quick core measures with the current trends. It indulges people who follow the internet or the people who remain update according to recent times. Moreover, it channelizes the behaviour of the people by allowing them to give immediate feedback or report unnecessary or advantageous actions around them. This helps the people adopt the fast-revolutionizing world with accessible advancements, adding entertainment for the people. (Sobbrio, 2018)

Citation

Winarso, Wide. “Technology, Social Media and Behavior of Young Generation in Indonesia; A Conceptual Paper.” International Journal of Scientific & Technology Research 9, no. 4 (2020): 986-989.

Annotation

Widi et al. (2020) concluded that with the advancement of technology system of working also changed. Technology development brings a broad impact on societies, people are now using different technologies, and this makes their life easy and fast working also possible in this way. Especially youth is more interested in technology, and it has both negative and positive impacts on society, because of this trend media industry also turning its system and using technology in its work and communicate with people using different sites. In this literature the impact of the media and the technology has been described as because of this change their perception, entertainment and activities are changed, way of education and information communication altered and behaviour and thinking style of people also shift. This study also highlights the development of this sector as from many years, and digital media improve our perception, thinking and ideologies[ CITATION Win20 l 1033 ].

Citation

Achtenhagen, Leona. “Entrepreneurial orientation–An overlooked theoretical concept for studying media firms.” Nordic Journal of Media Management 1, no. 1 (2020): 7-21.

Annotation

Leona et al. (2020) stated that because of change in the media industry, many opportunities for the business and entrepreneurs are opened. Businesses for their development of entrepreneurial orientation force legacy media firms to engage in their corporate-level strategies. Because of this trend, the media industry decided to start an area for business studies where they train and give information regarding the business models and strategies. But it still lacks because of some theoretical anchoring, for this EO developed large major theoretical framework. That has been overlooked for the study of the media groups. EO concept is drawing an example for the online publisher and shows different dimensions of EO, and how it plays a role in media firms, and this dimension is suitable or not. This process model allows the future researcher and gives a way to improve the media and contribution of media in the business[ CITATION Ach20 l 1033 ].

Citation

Teoh, Wei Lit, Li-wen Benedict Tan, Eugene Goh, Angel Astorgano-Ballesteros, and Ken Ko. “PRINT MEDIA AMOUNT DETERMINATION.” U.S. Patent Application 16/634,953 filed July 30, 2020.

Annotation

Wei et al. (2020) concluded that print media in an input tray of a printing system and describe the determination of the print media in the current time. The implementation in the current operating torque and the present subject matter is needed that moves the aim and the strategy of the print media from the input tray to the monetarizing system. The pick aim is moved between the rest position while the current operating force is monitored as in this literature author used many different resources and analysis the importance of changing the system of print media and present the view that how to enhance the print media by digitalizing the system and through advancement in their working. And on the base of it, research and analysis determine the result that the input tray of the print media in current time is below or above the predefined way and strategies decided for the print media or not[ CITATION Teo20 l 1033 ].

Citation

Hassell, Martin D., and Moez Limayem. “Media Impacts and Performance in Dispersed Teams.” Journal of Computer Information Systems 60, no. 1 (2020): 18-25.

Annotation

Martin et al. (2020) concluded the impact of the media on the dispersed team in today’s organization. As managers, Information officers, and business authorities are facing many challenges regarding their organizational structure and in the selection of the team. For this solution, the role of media and the impact of media on building the dispersed team is a highlight in this study, and further, it provides clear aspects and the theories. As in a team, many members are working, and a large amount of information and discussion held between members this way media help them and they perform their work effectively. This study shows that media itself significantly not affect the decision making but the poor communication and using old technology is also the reason for their issues. And this result conducted and research on the 152 individuals and different 50 teams and results are generated, and this shows that communication gap is the reason behind this and this gap significantly affect on the task and team collaboration[ CITATION Has20 l 1033 ].

Citation

de Araújo, Eliezer, and Marcus Vinicius Sandoval Paixão. “The Change of Education with technology Advancement.” International Journal of Advanced Engineering Research and Science 7, no. 2 (2020).

Annotation

Araujo et al. (2020) concluded that with the change in the technology, the system of working and educational system and other sectors information system and the working system changed. And due to this, the emergence use of internet and electronic media is increased. With this emergence change, the information system change to the electronic devices and e-learning and e-books system is used. This technology advancement has a great impact on the system. And the media industry also changes its system and platforms and advance the technology system. This advancement has a great impact on society views. Moreover, the electronic platform has proved its advancement and by modifying and increasing their system efficiency. By conducting surveys and with the perception it is concluded that electronic media does not limit to information sharing but also provide assistant in different sectors and help in performing different tasks[ CITATION deA20 l 1033 ].

Citation

Vartanova, Elena. “Russian media: a call for theorizing the economic change.” Russian Journal of Communication 11, no. 1 (2019): 22-36.

Annotation

Elena et al. (2019) concluded in this article that the media impact on the economic and inform about the influential conceptual approaches for the media industry. Classical conceptual model focusing on the industries and the latest economic data. The focus of the current media industry is to analysis the current trends and changes in the process and structure of different sectors. Such as digitalization in the sectors, commercialization, and de-regulation and accounts advancement. Author by using different researches and approaches concluded that media positively changes the economic system and shows that this digitalization has a great impact on the universal market-driven strategies and the national driven strategies and enhance the communication between the countries and growth and development of the countries is possible for this must take into account the national specifics[ CITATION Var19 l 1033 ]

Citation

Marc Benioff’s viewpoint “Welcome to the social media revolution” on BBC NEWS.

Annotation

According to Marc Benioff technology has accelerated the relationship and information sharing system, most people use the technology for their works for their events and use media and technology in all aspects of life. In recent year media and technology are considered as the communication and means of sharing information. The business decisions and the strategies all depend and made on the people demand and societies views, and people demand, and society views are analysis through the current trend and the views of the people. By using these media and social cites work of businesses and other institutes become smooth, they are using these sites for the employees hiring, for education purposes, for entertainment and now this technology enhances the medical department also. Therefore, with the change in the sectors media also boosting up its system and policies by adopting new technologies by recognizing the current demands and by using different sites and application develop its application and deliver their messages and information to their valuable customers[ CITATION Mar12 l 1033 ].

Citation

Justin Canty, Marie Stubbe, Denise Sears “The Trouble with Bullying – Deconstructing the Conventional Definition of Bullying for a Child‐Centered Investigation into Children’s Use of Social Media” in Children and Society, Volume 30, Issue 1

Annotation

This broad article published with the help of Ministry Of Heath, New Zealand, by Justin Canty, Marie Stubbe and Denise Sears [ CITATION Sea16 l 1033 ] defines the broad term of bullying done in practice through social media. There are some issues in researching it as this is a broad term, and there are many definitions of “bullying”. Negative aggression between children is a legit concern. Delineating the problem does an issue un understand it, but it has to be done so that it can be solved. Looking at young children and how they are getting affected by people and the environment around them is very important. The research still is being extensively done on this topic, but one thing is for certain that there need to be more terms than just putting every uncomfortable or offensive thing into the word bullying umbrella.

The age of rapidly Technological Development

This section will explore how technological change has induced sweeping changes in big media. The paper will attempt to explain why big media had to adapt to new technological changes and advancements. Most importantly, technological inventions and innovations which rendered traditional media irrelevant will be examined.

The period of the last 20 years will be considered for extensive research and analysis to make an accurate prediction of the same period in the future. The analytical approach of the period will be based on the perceptions and ideologies of the society which fueled the changes undergone by big media.

Big Media That Have Undergone Changes

Three forms of media have been affected greatly by the changes in technology over the past 20 years. The paper will focus on print media, radio, and television as the three big media that have borne the brunt of technological advancement.

Print media

The paper will explore how print media has occupied the top slot for a long time as the most common method of spreading information among populations. The objective here is to reveal the aspects of print media that became obsolete as a result of advancement in technology to pave way for better media. However, print media continues to be a force to be reckoned with by new media. The paper will analyze the aspects of print media that survived the coup that has been mounted by new media in the last 20 years.

Radio

After print media, the radio became a major tool for spreading information in the last 20 years. The paper will try to explore the changes undergone by the radio, although there are not many changes.

Television

This latest form of audiovisual media is credited for bringing sweeping changes in the new world of information, communication, and technology. However, television has undergone many changes over the last 20 years to adapt to a rapidly advancing world.

Digital media

The internet and social media in general are rapidly replacing other big media as the most preferred sources of information. Although developed in the latter have of the last 20 years, these platforms are taking the world by storm. The reason this is the case is that these kinds of media are extremely fast, detailed, and easily accessible to most people. the paper will discuss technological changes that have led to this new trend.

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