Term Project:Part AA
Scenario:Your store is preparing a “Fortnight Festival” (a two-week promotion) honoring threeof the world’s great designers. This promotion will run throughout the store covering all departments.
Create a name and establish the aesthetics of your retail store and target market. You are NOT to use an existing store. The promotion is to take place inside your store.
Store Aesthetics & Target Market
Explain the aesthetics of the new retail store created and its target market.
oOn merchandise in reference to target market, one is notto use the original designer products, Haute Couture or Made to Measure. Additionally, any designer high priced prestige or luxury market items are notto be used.
oThe purpose of using inspired designs and not high end price ones is to learn to recognize designer signature characteristics in lower price categories from low to moderate.
Explain why each inspirational designer was a great and how their aesthetic translated to the current store.(For both apparel and accessories, you will be creating a department for each of the designers.
oIn each department you will describe, with a written report including images of the designer, why they are considered a “great.”
(What are the characteristics of this designer’s aesthetic that translates to your store today?)Length: 5-6+ Pages, 1250-1800 words. It is to be in APA Format.Research:
It is to bein-depth research and property cited.
Research is to include professional trade sources found in our Berkeley Library and these clearly stated in the References’ (cited sources) Page.
Research is to be reviewed with SafeAssign on sources?APA STYLE:Written submission must follow the APA-style.
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