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Measuring Customer Service

Select one transportation company from the list of the http://www.forbes.com/sites/corinnejurney/2016/05/27/2016-global-2000-the-worlds-largest-transportation-companies/#4cf6b7672216
published by Forbes.
Explain how your chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service. (The company’s website and annual report are often good starting points for your research.)
Assess how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service with at least two of the four dimensions. Provide two to three examples of how other companies have already done so to support your assessment.

Sample Solution

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