Tourism Responsible Management - The Complete Academic Support Hub

October 2020– Issue 2 – Assessment 2 of 2
Assignment Brief

Qualification	Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management
Academic Year	2020/21
Unit Number and Title	32 Sustainable and Tourism Responsible Management
Unit Level	5
Unit Code	A/616/2030
Credit Value:	15
Issue Date	09th October 2020
Submission Date & Time	11th December 2020 – 11:59am
Formative Feedback	Week 8 -10
Module Leader	Ms Nishi Ramsurrun
IV Name and Date	Mr George Muwonge 06/10/2020
Assessment criteria covered	LO1 (M1, D1 only), LO2, LO3 and LO4

‘Academic Misconduct’ Statement:
‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take
unfair advantage over other students to undermine the quality, standards and credibility of
the programmes and qualifications offer by UKCBC. Academic
Misconduct includes: plagiarism; collusion; falsification; replication; cheating; bribery; and
impersonation. A student suspected of Academic Misconduct will be investigated by the
College and appropriate action will be taken.
‘Contract Cheating’ Statement:
‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a
third party completes work for a student who then submits it to an education provider as
their own, where such input is not permitted.” Such third party companies have become
known as ‘essay mills’, and it is the responsibility of students to avoid contact and
association with such third party companies throughout their entire period of study. A
student suspected of Contract Cheating will be investigated by the College and appropriate
action will be taken.
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October 2020 – Issue 2 – Assessment 2 of 2

Assignment title

Sustainable and responsible tourism management –
concepts and application

Purpose of this assignment:

The aim of this unit is to provide students with the knowledge and
understanding of sustainable and responsible tourism, and how this is
managed and developed in different countries.

Unit Learning Outcomes:

By the end of this unit students will be able to:
1. Determine the main features of sustainable and responsible tourism
2. Evaluate the importance of tourism development planning for
sustainability
3. Apply principles of sustainable and responsible tourism management to
a chosen case study
4. Evaluate how sustainable and responsible tourism management has
evolved in a variety of destinations worldwide.

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October 2020 – Issue 2 – Assessment 2 of 2

Submission format

Part 1 – Article for publication
• A written article for publication.
• Professional in style and presentation format.
• Use headings, subsections, tables, charts and bullet points.
• You must reference all research work and provide a reference
list/bibliography, using the Harvard referencing system.
• Recommended word limit is 800 words, but you will not be penalised
for exceeding the word limit.
Part 2 Management report
• Written management report.
• Formal business style using single spacing and font size 12.
• Use headings, paragraphs and subsections as appropriate.
• You must reference all research work and provide a reference
list/bibliography, using the Harvard referencing system.
• Recommended word limit is 1,000 words, but you will not be penalised
for exceeding the word limit.
Part 3 individual written report
• Written report.
• Formal business style using single spacing and font size 12.
• Use headings, paragraphs and subsections as appropriate.
• You must reference all research work and provide a reference
list/bibliography, using the Harvard referencing system.
• Recommended word limit is 1,000 words, but you will not be penalised
for exceeding the word limit.

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October 2020 – Issue 2 – Assessment 2 of 2

Part 4 Management report
• Written management report.
• Formal business style using single spacing and font size 12.
• Use headings, paragraphs and subsections as appropriate.
• You must reference all research work and provide a reference
list/bibliography, using the Harvard referencing system.
• Recommended word limit is 1,000 words, but you will not be penalised
for exceeding the word limit.
Submitting your assignment
You must submit your assignment on time to the appropriate submission link
on the Ulearn through Turnitin Assignment submission section. It is advisable
to use the Turnitin Plagiarism checker before uploading the final piece of
work.

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October 2020 – Issue 2 – Assessment 2 of 2
Assignment
Overall Scenario and Activity:
You are working as a Junior sustainability consultant for The International
Tourism Consultancy Associates (ITC-A) a specialist in formulating tourism
master plans and development strategies for destinations worldwide. Your
consultancy firm has been approached by the government tourism team of
one of the following destinations – Australia, Belize, Bulgaria, Dominican
Republic, Italy, Indonesia, Guyana, Montenegro, Nepal, Romania,
Tanzania, The United Kingdom, and Vietnam. The aim is to provide
direction and support for sustainable development and growth by improving
its tourism offer and generate greater tourism revenues, whilst minimising the
negative economic, social and environmental impacts.
The newly appointed government officers responsible for bringing this vision
to life has contracted your consultancy firm to organise training workshops,
seminars and relevant publication in the form of articles and reports for key
stakeholders at the destinations.
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October 2020 – Issue 2 – Assessment 2 of 2
Part 1
As a junior sustainability consultant, you have been asked by your line
manager to write an article for publication determining the main features of
sustainable and responsible tourism. Specifically, the article should include
the following:
An analysis of the concepts and meanings of sustainable and responsible
tourism according to leading global organisations
A critical analysis of the relevance and application of the concepts and
meaning of sustainable and responsible tourism according to leading global
organisations.
Part 2
As a junior sustainability consultant, you have been asked by your line
manager to write a management report evaluating the importance of
tourism development planning for sustainability. Provide specific tourism
examples from at least three or four different global destinations. You
should provide a suitable title for your management report. Specifically, the
management report should include the following:
• An exploration of the purpose and principles of tourism development
and planning to minimise the adverse effects of tourism
• An evaluation of the process of tourism development and planning,
and the associated challenges and problems, providing specific tourism
examples
• A critical evaluation of the different approaches to tourism
development and planning for successfully achieving sustainable
objectives
• A critical evaluation of the different approaches to tourism
development and planning to identify and justify the rationale for
measuring and monitoring sustainable performance.
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October 2020 – Issue 2 – Assessment 2 of 2
Part 3
As a junior sustainability consultant, you have been asked by your line
manager to write a report applying the principles of sustainable and
responsible tourism management to a chosen case study.
You should identify a suitable small tourism business/attraction that would
form the basis of the ‘case study’. It is recommended that the attraction is
relatively new and within a reasonable distance to allow for onsite visits if
possible. It would be helpful if the attraction had a good internet site, is
popular with tourists/visitors and that the owners/proprietors are aware of the
concept and importance of sustainability.
If possible, it is essential that you make contact with the attraction to find out
if the owner/proprietors are willing to cooperate in formulating a case study
based upon their business.
You should provide a suitable title for your report. Specifically, the report
should include the following:
• An investigation of the impacts of tourism activity generated by a
specific tourism attraction from an economic, social, cultural and
environmental perspective
• An examination of how principles of sustainability implemented by a
specific tourism business/attraction meet stakeholder requirements and
expectations
• An analysis of the contribution made by various stakeholders in
developing sustainable tourism practices to minimise the adverse
impacts of a specific tourism business/attraction
• A critical analysis of the value and importance of stakeholder
engagement and partnerships in minimising adverse impacts to meet
overall sustainable objectives.
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October 2020 – Issue 2 – Assessment 2 of 2
Part 4
As a junior sustainability consultant, you have been asked by the line
manager to write a management report evaluating how sustainable and
responsible tourism management has evolved in a variety of destinations
worldwide. using a range of examples from at least three or four different
global destinations provided above. You should provide a suitable title for
your management report. Specifically, the management report should include
the following:
• An evaluation of how sustainability is being developed and managed in
a range of tourist destinations worldwide
• A critical evaluation of the success or failure of sustainable
management applied in a range of tourist destinations worldwide
• Making justified recommendations and solutions for improving
sustainable management and development for a range of tourist
destinations worldwide.
Please note you are expected to stick to the assignment brief in full.
Good luck.
End of Assignment
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October 2020 – Issue 2 – Assessment 2 of 2
Learning outcomes and assessment criteria
(Please note these are not the questions they are for evidence
purpose only)

Pass	Merit	Distinction
LO1 Determine the main features of sustainable and responsible tourism	D1 Critically analyse the relevance and application of the concepts and meaning of sustainable and responsible tourism according to leading global organisations
P1 Explain how the concept of sustainable and responsible tourism has evolved P2 Determine the role, function and mission of leading global organisations involved in the promotion of sustainable and responsible tourism	M1 Analyse the concepts and meanings of sustainable and responsible tourism according to leading global organisations
LO2 Evaluate the importance of tourism development planning for sustainability	D2 Critically evaluate different approaches to tourism development and planning to identify and justify the rationale for measuring and monitoring sustainable performance
P3 Explore the purpose and principles of tourism development and planning to minimise the adverse effects of tourism P4 Evaluate the process of tourism development and planning, and the associated challenges and problems, providing specific tourism examples	M2 Critically evaluate different approaches to tourism development and planning for successfully achieving sustainable objectives

LO3 Apply principles of sustainable and responsible tourism management to a chosen case study	D3 Critically analyse the value and importance of stakeholder engagement and partnerships in minimising adverse impacts to meet overall sustainable objectives
P5 Investigate the impacts of tourism activity generated by a specific tourism attraction from an economic, social, cultural and environmental perspective P6 Examine how principles of sustainability implemented by a specific tourism business/attraction meet stakeholder requirements and expectations	M3 Analyse the contribution made by various stakeholders in developing sustainable tourism practices to minimise the adverse impacts of a specific tourism business/attraction
LO4 Evaluate how sustainable and responsible tourism management has evolved in a variety of destinations worldwide	D4 Make justified recommendations and solutions for improving sustainable management and development for a range of tourist destinations worldwide
P7 Evaluate how sustainability is being developed and managed in a range of tourist destinations worldwide	M4 Critically evaluate the success or failure of sustainable management applied in a range of tourist destinations worldwide

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October 2020 – Issue 2 – Assessment 2 of 2
Assessment decisions:
To achieve a Pass, a student must have satisfied all the Pass criteria for the
Learning Outcomes, showing coverage of the unit content and therefore
attainment at Level 5 of the national framework.
● To achieve a Merit, a student must have satisfied all the Merit criteria (and
therefore the Pass criteria) through high performance in each Learning
Outcome.
● To achieve a Distinction, a student must have satisfied all the Distinction
criteria (and therefore the Pass and Merit criteria), and these define
outstanding performance across the unit as a whole.
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October 2020 – Issue 2 – Assessment 2 of 2

Glossary of commonly used academic words
Analyse	Present the outcome of methodical and detailed examination either: • breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/or • of information or data to interpret and study key trends and interrelationships Analysis can be through activity, practice, written or verbal presentation
Critically analyse	Separate information into components and identify characteristics with depth to the justification
Critically evaluate	Make a judgement taking into account different factors and using available knowledge/experience/evidence where the judgement is supported in depth
Differentiate	Recognise or determine what makes something different
Evaluate	Work draws on varied information, themes or concepts to consider aspects, such as: ● strengths or weaknesses ● advantages or disadvantages ● alternative actions ● relevance or significance Students’ inquiries should lead to a supported judgement showing relationship to its context. This will often be in a conclusion.

Evidence will often be written but could be through presentation or activity
Examine	Look at something in detail. You may be expected to ‘critically evaluate’ it as well.
Explain	To give an account of the purpose or reasons
Explore	Skills, and or knowledge involving practical research or testing
Investigate	Conduct an inquiry or study into something to discover and examine facts and information.
Judge	Give an opinion or decision based on evidence.
Justify	Students give reasons or evidence to: ● support an opinion ● prove something is right or reasonable
Suggest	Give possible alternatives, produce an idea, put forward, for example, an idea or plan, for consideration