Page 1 Kaplan Business School Assessment Outline
Assessment 3 Information
| Subject Code: | DATA4600 | ||
| Subject Name: | Business Analytics Project Management | ||
| Assessment Title: | Industry Report: Leadership in Operational and Discovery analytics | ||
| Assessment Type: | Report and Reflection | ||
| Word Count: | 2000 | Words | (+/-10%) |
| Weighting: | 40 % | ||
| Total Marks: | 40 | ||
| Submission: | Via Turnitin | ||
| Due Date: | Monday 23:55pm (AEST), Week 13 |
• Write your answers in the form of a 2000-word report and submit as a Microsoft word file via
Turnitin.
• You will receive marks for appropriate structure and referencing.
Assessment Description
Assume you will be managing two projects- one operational (given below) and one innovative
(that you will find yourself). You need to write a report addressing and comparing both projects
using the criteria below.
1) Consider the below operational project on Call Center Optimisation:
https://www.analyticsvidhya.com/blog/2016/04/operational-analytics-case-study-freshers-callcenter-optimization/
2) Find a discovery project of your own.
Ideas for Discovery Analytics Projects:
https://data-flair.training/blogs/artificial-intelligence-project-ideas/
https://xo.xello.com.au/blog/iot-australia-innovative-use-cases
Find at least five references for each of report A and report B to support your ideas
Page 2 Kaplan Business School Assessment Outline
Assessment Task
Create a report with below structure relating to the operational project above and your own
discovery project.
Report Structure:
• Introduction
Introduce your two projects, identify similarities and differences between them
• Operational Project (800 words) based on operational case study (Call Center
Optimisation):
o Outline the scope of the project
o Evaluate your natural leadership style and how you will use it to lead the project
o Suggest a project management methodology and integrate it with the leadership style
o Estimate the budget of project (estimated- in COVID environment)
o Evaluate possible human resources involved, and associated factors, e.g. workstyles,
training & cultural fit
o Write a short 100-word reflection of issues you may encounter when managing the
project
• Discovery Project (800 words) based on an innovation case study of your choice:
o Describe how you will assess the risk of the project using predictive project analytics
(PPA)
o Justify why this project should be undertaken given the PPA relating to its impact
o Choose an optimal leadership style for the project
o Suggest a project management methodology and integrate it with the leadership style
o Estimate the budget of project (estimated- in COVID environment) and why this may
not be possible given the nature of innovation
o Describe the team undertaking the project, or if not mentioned in the case study,
suggest one that might be suitable and diverse
o Explain how you would democratise the project across the business
o Write a short 100-word reflection of issues you may encounter when managing the
project
• Conclusion: (400 words)
Compare the two projects in terms of:
o Characteristics
o Project methodologies
o Human resource requirements
o Optimal leadership styles
Draw conclusions about how running these two projects would differ.
Page 3 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
Page 4 Kaplan Business School Assessment Outline
Assessment Marking Guide
| Criteria | Criteria | NN (Fail) 0%-49% |
P (Pass) 50%-64% |
CR (Credit) 74%-65% |
DN (Distinction) 75%-84% |
HD (High Distinction) 85%-100% |
| Operational Project Analysis (15 Marks) |
Students to address scope,resources, leadership & management style in the context of an operational project |
Irrelevant ideas or missing answers No flow or little idea about the project |
Basic report Simple flow and evidence of a small amount of research Management and leadership style may not fit that well |
Good report Clear flow and evidence of research Management and leadership style fit |
Well-structured and mostly integrated report Clear flow and evidence of a large amount of research Management and leadership style fit well |
Well structured, integrated and engaging report Has some novelty Clear flow and evidence of a large amount of research Management and leadership style are optimal and practical |
| Discovery Project Analysis (15 Marks) |
Students to address scope,resources,PPA, leadership & management style in the context of an innovation project |
Irrelevant ideas or missing answers No flow or little idea about the project No idea of the difference between project types |
Basic report Simple flow and evidence of a small amount of research Management and leadership style may not fit that well |
Good report Clear flow and evidence of research Management and leadership style fit |
Well structured and mostly integrated report Clear flow and evidence of a large amount of research Management and leadership style fit well |
Well structured, integrated and engaging report Has some novelty Clear flow and evidence of a large amount of research Management and leadership style are optimal and practical |
Page 5 Kaplan Business School Assessment Outline
| Reflection and Summary (6 marks) |
Reflect and draw conclusions about the differences and similarities between operational and discovery projects in terms of scope, project management style, human resource requirements and leadership style. Integrate and synthesise concepts from the course to make a conclusion about different analytics project types. |
Limited or no analysis of similarities and differences of managing operational and discovery projects. Irrelevant ideas or missing answers No flow or little idea about the project |
Some analysis of similarities and differences of managing operational and discovery projects. Simple flow and evidence of a small amount of research Management and leadership style may not fit that well |
Reasonable analysis of similarities and differences of managing operational and discovery projects. Clear flow and evidence of research Management and leadership style fit |
Well-supported analysis of similarities and differences of managing operational and discovery projects. Clear flow and evidence of a large amount of research Management and leadership style fit well |
Comprehensive analysis of similarities and differences of managing operational and discovery projects. Has some novelty Clear flow and evidence of a large amount of research Management and leadership style are optimal and practical |
| Structure & references (4 marks) |
Students to have appropriate headings, references and structure |
Poor structure, and/or no references |
Basic formatting and referencing May be a few small errors |
Correct formatting Credible references |
Correct formatting and a diverse range of credible references |
Practical and relevant references which are integrated with the cases Formatting correct and has flair |
| Comments: |
Page 6 Kaplan Business School Assessment Outline
Assignment Submission
Students must submit their individual analysis via Turnitin on Monday of Week 13 at 23:55pm AEST.
This file must be submitted as a Microsoft word document to avoid any technical issues that may occur from incorrect file
format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any
issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue
and a screen shot of the Turnitin error message.
Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with Turnitin
similarity report generation or any other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.
| Number of days |
Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the student’s total Marks. |
| 10 – 14 days | 50% deducted from the student’s total marks. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students. |
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore
subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application
Form, which is available at the end of the KBS Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf
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