Digital Media Production

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Instructions to Student
• Answer all questions.
• Deadline of submission: 13/01/2021 23:59
• The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is 50% marks
• Formative feedback on the complete assignment draft will be provided if the draft is
submitted at least 10 days before the final submission date.
• Feedback after final evaluation will be provided along with End Semester results.
•
Module Learning Outcomes
The following Learning Outcome is achieved by the student by completing the assignment successfully
1. Use of range of digital technology for the production of audio and video content.
2. Evaluate media with respect to genre and composition.
Assignment Objective
The assignment for Advanced Digital Technologies is an individual assignment which will focus on
students’ aptitude towards the design and development of Digital Media based on real time requirements.
Assignment Tasks
Task 1: (10 Marks)
Submit a work proposal for this assignment or before 3/12/2020 (23:59) which must include:
• Understanding of deliverables – a detail description of deliverables.
• General overview of proposed plan – initial understanding of solution to task2 along with
resources identified.
• Timeline for completion of the given tasks.
The work proposal must be submitted in a word file through the link available in Moodle.

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Task2: (70 Marks)
“Video games can be a great recreational hobby. However, video game addiction can lead to
several issues. The negative effects of video games include effects on our mind, body
relationships, job performance, and more.
It is important to remember that video games are not inherently evil. Most of the negative effects
of video games arise from excessive use and addiction..”
Read full article from https://www.healthygamer.gg/10-negative-effects-of-video-games/
As a Digital Media content developer, develop a documentary movie of 3 to 4 minutes duration
based on the above Case. You may refer any other research studies or articles as well. Develop a
script and design storyboard accordingly. You may also choose any other sub- theme related to
the same topic, by getting approval from your faculty. In order to prepare a good scenario and
plan for your film, you are advised to refer various books, online articles, e-library resources and
videos for better understanding of this topic.
You are strongly advised to prepare the idea and plan of your documentary movie well in
advance and get it approved by your faculty before you start working on it.
• You must collect the required information, images, and texts and collect/shoot the video
based on your task. Apply various visual effects, titling and background music along with
voice / narration.
• Add narration to the script after collecting / capturing the suitable media elements.
Include English subtitle in the final output.
• Render the final output in standard definition suitable for Web standards as well as High
Definition format. You must provide proper justification for the choice of your formats,
in your report.
Originally shot real time video (taken within your home premises) is highly encouraged however
you can also include some freely available stock audio and video footages to enhance the quality
of your video. You must use only copyright free / royalty free video footage and music to your
video and make sure the source is mentioned in the credit roll as well as in the reference section
of the report. If you have any reservations in recording / dubbing voice, then you can use any
online text to speech convertor tool. But ensure that audio must be properly synchronized with
the video.
The duration of the final video should range between 3:00 – 4:00 minutes, including the title and
credit rolls (maximum 15 seconds).
The tasks to be completed are as follows:
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a. Compile a report by clearly defining your idea and plan for the video. (10 marks)
b. Develop a storyboard for the idea (Minimum 10 frames). (10 marks)
c. Choose the appropriate audio and video elements for this project. (10 marks)
d. Editing of video with sound mixing and subtitling. (20 marks)
e. Render your video in appropriate format suitable for broadcast standards. (10 marks)
f. Describe the rationale for choosing the video codec and resolution chosen for the video
output which is meant for the Web standards in the report. (10 marks)
Task 3
Register and take up any of the MOOC course as suggested on MEC Learn. Complete it and attach
the completion certificate (or screenshot showing completion), in the report. Write your
reflections on knowledge gained from this course. Also mention, how this course helped you in
pursuing additional knowledge to complete the various tasks in this assignment. (200 words)
(20 marks)
Note: Overall report should contain 1200 words. Rules & Regulations:
• All resources should be cited using CU Harvard style in the Report.
• Authors of the Free Stock / Royalty free online resources used in the practical task (Video) must
be mentioned at the end in the credit roll along with the respective website name. Ensure that in
such case only copyright free audio/video clips are accepted in this assignment.
• Copyright protected Audio/Video clips from online resources such as YouTube are not allowed to
be used in this assignment. Video clips with watermark will not be accepted in the assignment.
• The assignment report must have a Title page, Table of Contents, References/ bibliography using
CU Harvard Style and page numbers.
• Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of
the faculty.
• Softcopy of the report in word format is to be submitted through Turnitin link on Moodle.
• Only the final output file (final Render – in Compressed format) should be uploaded on Moodle
(if its below 250 MB).
• Entire project folder must be uploaded on a shared drive such as One Drive, Dropbox, Google
drive etc. and the download link should be provided in the report.
• It is advisable to copy all the video footages, audio clips, images and other graphics used in the
project in single folder which should also contain project files (Premiere, Vegas, Audacity,
Storyboarder) and finally zip the entire folder before sharing it online.
• Viva shall be conducted after the assignment submission as per the dates informed by the faculty.
Guidelines:
• Assignment report must be computer typed.
➢ Font – Times New Roman
➢ Font – Style – Regular
➢ Font – Size – 12
➢ Heading should be with Font Size 14, Bold, Capital and Underline.
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• Clearly scan and insert the storyboards in the report in correct sequence. If you are using mobile
device for scanning the storyboards, ensure that proper lighting is available while capturing the
image, and scan is not affected by any shadow casted on the pages.
• Each student has to do the assignment individually.
• You can refer books in eLibrary or use internet resource. But you should not cut and paste material
from internet nor provide photocopied material from books. The assignment answers should be
in your own words after understanding the matter from the above resources.
• You can use Royalty free / Free stock video / audio provided you mention the author name in
credit roll of the video and in the report along with the website name.
• Some of the sources for Royalty free / Free stock video and audio are
• For audio – https://www.free-stock-music.com/ and https://freesfx.co.uk/
• For video – https://www.pexels.com/videos/ ; https://coverr.co/ ; https://mixkit.co/freestock-video/ ; https://www.videvo.net/
Kindly note that some of the above websites might require you to create a free account in order
to enable you to download the assets.
• It is highly recommended to organize all the media files together in a single folder. And before
submitting the assignment, ensure that project files (Adobe Premiere / Sony Vegas / Audacity /
Storyboarder) are opening without any error message.
Assessment Evaluation Criteria

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Important Policies to be followed
1. Student Academic Integrity Policy*:
• MEC upholds the spirit of academic integrity in all forms of academic work and any form of
violation of academic integrity shall invite severe penalty. Any benefit obtained by indulging
in the act of violation of academic integrity shall be cancelled.
• MEC also reserves the right to notify the appropriate law enforcement authorities of any
unlawful activity and to cooperate thereafter in any investigation of such activity.
• Faculty can conduct a viva to investigate and ascertain that the work submitted is student’s
own work as per the guidelines for the same. A student can be given a maximum of 2
chances to attend the viva in such cases. It is expected that the student attends the viva
during the first chance itself unless due to extenuating circumstances. If the student does
not attend the viva in spite of being given 2 chances and fails to submit valid reasons,
he/she will be awarded a fail in the module and this shall be counted as a case of academic
integrity violation.
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All cases of violation of academic integrity on the part of the student shall fall under any of the below
mentioned categories:
1. Plagiarism
2. Malpractice
3. Ghost Writing
4. Collusion
5. Other cases
If the student fails a module and has a proven case of academic integrity violation in this module,
the student is required to re-register the module. This is applicable to first and second offence of
academic integrity violation of plagiarism type
a. First Offence of Academic Integrity Violation:
i. Plagiarism
a. If a student is caught first time in an act of academic integrity violation during
his/her course of study in any assignment other than project work and if the type
of violation is plagiarism, then the student will be allowed to re-submit the
assignment once as per the period allowed for re submission However, a penalty
of deduction of 25% of the marks obtained for the resubmitted work will be
imposed.
b. Period of re-submission: The student will have to re-submit the work within one
week (5 working days) from the date he or she is advised to re-submit.
c. Re-submission of the work beyond the allowed period of resubmission will not be
accepted and the assessment will be awarded a zero mark.
d. If the re-submitted work (within the allowed period of resubmission) is also found
to be plagiarized, then that assessment component will be awarded a zero mark.
It shall also contribute to the total count of academic integrity violation for that
student.
e. If plagiarism is detected in UG Project work (Project 1, Project Planning and Project
Design and Implementation), the above clauses do not apply, and the work will be
summarily rejected. In these cases the student will be awarded a fail (F) grade and
is required to reregister the module.
ii. Malpractice / Ghostwriting / Collusion
If a student is caught first time in an act academic integrity violation during his/her course
of study for an assessment component irrespective of coursework or end semester and
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if the type of violation is Malpractice/Ghostwriting/Collusion, then the student shall fail
the module.
b. Second Offence of Academic Integrity Violation:
i. Plagiarism
a. If any student is caught second time in an act of academic integrity violation during
his/her course of study and if the type of violation is plagiarism, then the student
will not be allowed to resubmit the work, and s/he will directly be awarded zero
for the work in which plagiarism is detected.

a. If a student is caught a second time in an act academic integrity violation for an
assessment component irrespective of coursework or end semester and if the type
of violation is Malpractice/Ghostwriting/Collusion, then the student shall fail the
module.
b. The student shall also receive a warning of suspension in such cases.
c. Third Offence of Academic Integrity Violation:
a. If a student is caught a third time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester then the student
shall fail the module and also shall be suspended for one semester from the College,
once the academic integrity violation case is confirmed by Institutional Assessment
Review Committee.
b. The student shall be suspended for the immediate subsequent semester and can
register for modules only after having served the suspension period fully. This is also
applicable for semesters offered in block mode.
c. During the suspension period, the student shall have to mandatorily complete a course
on academic integrity/writing before s/he can register for any modules.
d. During the period of suspension, the student shall be allowed to attempt
supplementary examinations if s/he is eligible for the same. S/he shall also be allowed
access to all college facilities permitted for a regular student except for registering the
modules.
d. Fourth Offence of Academic Integrity Violation:
a. If a student is caught a fourth time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester, the student shall
fail the module and also shall be expelled from the College, once the case is confirmed
by Institutional Assessment Review Committee.
b. The student shall be expelled from the college and all access to the college facilities
and premises shall cease to exist. The documents shall be released only after getting
the NOC (No Objection Certificate) from Registration Office.
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c. `On termination, the student shall not be refunded any fees paid for the academic
semester in which academic integrity violation was observed.
e. Other cases
If a student commits an act of academic integrity violation as per the definition of “other
cases” mentioned in the previous section or of a different nature, student’s case shall be
forwarded to an Institutional Assessment Review Committee, Chaired by the Associate
Dean, Academic Affairs. The committee shall investigate the case by means of a viva and/or
a hearing of the parties concerned if required and shall take appropriate decision. The
penalty that can be granted to a proven case of academic integrity violation which falls in
this category of “other cases” can be a warning/component zero/ module
fail/suspension/expulsion depending on the nature and gravity of the offence.
f. Types/Variations of cases of Plagiarism and associated actions
Type 1: In case plagiarism is detected in any component or part submission (submitted at
different times) of one assessment (assignment), the deduction in marks will be applicable
for the whole assessment (assignment), even if only the component or part submission alone
needs to be resubmitted.
Type 2: In case plagiarism is detected in a group assessment, all students of the group will be
considered as having committed an act of plagiarism irrespective of whether plagiarism is on
account of the act of all or a few or only one member. The policy will then be applied to all
students.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied as per the policy for each student according to his / her history of
violations.
Type 3: Combination of Type 1 and Type 2: In case plagiarism is detected in any component
or part submission (submitted at different times) of a group assessment (assignment), the
deduction in marks will be applicable for the whole assessment (assignment), even if only the
component or part submission alone needs to be resubmitted. All students of the group
would be considered as having committed an act of plagiarism irrespective of whether
plagiarism is on account of the act of all or a few or only one member. The policy will then be
applied to all the students of the group.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied as per the policy for each student according to his / her history of
violation.
Type 4: Variation of Type 1 and Type 2: In cases where the assessment consists of
components or part submissions that could be a group assessment component (e.g. group
assignment) and an individual assessment component (e.g. individual reflection), the
following will be applicable:
a. If plagiarism is detected in the group assessment component, all students of the group will
be considered as having committed an act of plagiarism, irrespective of whether plagiarism
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is on account of the act of all or a few or only one member. The policy will then be applied to
all students of the group. In such cases the group assessment component will be resubmitted.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied for each student according to his / her history of violation.
b. If plagiarism is detected in the individual assessment component, the individual assessment
component will be resubmitted – if the student is eligible for resubmission-. The policy will
then be applied to that student alone.
c. In both cases (a) and/or (b), the deduction in marks will be applicable for the whole
assessment (assignment).
g. Types/Variation of Cases of Multiple Offences
If student is caught with multiple violations of same or different nature in different modules
of the same semester, they will be considered as one offence and student will be penalized
for each violation according to the type of the offence.
If student is caught with multiple violations of same or different nature in the same module
of the same semester, then they will be considered as different offences and each will
contribute to the overall count of AIV. The student then shall be penalized for each violation
according to the count and type of each offence.
* For further details Refer to MEC Student Academic Integrity Policy in Student Handbook.
2. Late Submission Regulations:
It is the students’ responsibility to check all relevant timelines related to assessments.
As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days)
for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the
submitted work shall be imposed for each working day following the last date of submission
till the date of actual submission. Assessment documents submitted beyond a period of one
week (5 working days) after the last date of submission will not be accepted and will be awarded
a zero for that assessment. In cases where the submission has been delayed due to extenuating
circumstances, the student may be permitted to submit the work without imposing the late
submission policy stated above. The extended period of submission will be one week from the
original last date of submission. In such cases, the student is expected to submit the supporting
certificates on or before the original last date of submission of the assessment and the decision
of extension rests with faculty responsible for the assessment .The late submission policy shall be
applied if the student fails to submit the work within one week of the original last date of
submission.
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Students may contact their teachers for clarification on specific details of the submission time if
required.
3. Research Ethics and Biosafety Policy
To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved
including the welfare of animals and the integrity of environment, all student projects are
expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the
following shall apply.
• Research and other enterprise activities shall be conducted by maintaining the high ethical
standards consistent with national and international standards and conventions.
• Any research at MEC that is categorized as high-risk research shall be subject to review and
approval by the Research Ethics and Biosafety Committee.
• Research activities involving collection of human or animal tissues and manipulation of microbial,
animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety
Committee.
• Participants involved in research must be informed about the purpose of research and intended
uses of research findings. Written consent must be obtained from people involved prior to the
commencement of research.
• Data obtained from participants must be treated with high confidence and should be used only
for the intended purpose of research.
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Assessment Evaluation Criteria