- Construct a simple stakeholder map for Riverview Regional Medical Center.Discuss the target markets of existing programs and identify gaps in RRMC’s marketing strategy.
- Develop a TOWS matrix for Riverview Regional Medical Center. What strategic alternatives are suggested by the matrix?
- What new services or products could be developed with existing resources?
- What services need to be strengthened and promoted to control out migration from the primary service area?
- What should RRMC do to counter its image problem in the community because of its decision to close the Women’s Pavilion?
- What can Mr. Hayes do to improve the relationship with the medical staff?
Guidelines
- Clearly define the problem to be solved or identify symptoms that suggest an underlying problem
- Who are the stakeholders in this situation and how are they involved or impacted by this problem?
- What alternatives should be considered in solving this problem? How did you arrive at these alternatives?
- What are the advantages and disadvantages of each alternative? Please quantify where possible.
- Indicate which alternative you would recommend and why.
- Indicate the potential risks if this recommendation turns out to be wrong.
- How do you expect that each of the stakeholders will react to your recommendation?
- Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience.