Pulse Candy: Sustaining the Brand Differentiation
case study and answer below questions
- What is the impact of Porter’s Five Forces model on the online car portal industry?
- What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
- What bases for segmentation could be useful for TruCar to identify key market segments? What are the possible key target segments for TruCar?
- What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?