Promotion Strategies and Pricing Strategies
A.
B.
The Marketing Communications Mix
- Which of the five promotional tools does your brand use (advertising, sales promotion, public relations, personal selling, and/or direct marketing)? You could look at TV ads, Internet ads, magazine ads, radio ads, and in-store promotions for examples. Hint: You might want to attach examples of print ads or show commercials in your presentation.
- Which of the five promotional tools do your main competitors primarily use?
Sample Solution
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