A subscription to the Wall Street Journal is essential for the course as each week’s discussion will be based on
a close reading of the paper for that and the preceding week. Students are expected to forward to each week’s
discussion posts, starting Week 2, which has a minimum of three to a maximum of five bullet points. These
bullets should cover any topic reported in WSJ that will impact the external environment as well as report
interesting new products or services that are being offered around the world. At the end of the semester,
without noticing it, students will be pleasantly surprised in their increase in knowledge about a wide variety of
topics. They will also keep up with environmental scanning which is essential for a good marketeer.
Please put at least three links to articles from the Wall Street Journal (in addition, please cite, date, section and
page number), and a brief description of the reasons why you think your choices are relevant in today’s world.
Example of Wall Street Journal article:
Post #1: Supreme Court Allows Extension for Mail-In Ballots in Pennsylvania
Link: https://www.wsj.com/articles/supreme-court-allows-extension-for-mail-in-ballots-in-pennsylvania11603149426?mod=hp_lead_pos3
• Due to the increase of mail-in ballots in this presidential election, Pennsylvania’s highest court made the
decision to extend the deadline for mail-in ballot returns by three days. The supreme court refused to change
the previous court’s decision, so it was kept as is.
• Pennsylvania is a huge state in this election and holds 20 electoral votes, so it will be a big win for whoever
gets the state.
• In 2016, the votes went to the republican candidate, but this year the polls show Biden in the lead, and with
more and more democrats opting to vote by mail, this will be very helpful towards the democratic candidate.
• This decision, in my opinion, is great! For safety reasons, I opted to vote by mail and I am sure many people
in Pennsylvania will too, and the extension will be a good cushion in case of mailing delays.

Sample Solution

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