The individual assignment is in the form of an individual written report to develop a marketing strategy plan for a destination, cultural or heritage brand. The report (2000words) should be developed with integration of module material, external research and analysis to demonstrate students’ knowledge in and ability to apply marketing concepts to destination, cultural and heritage brands. It supports your employ ability by enhancing your entrepreneurial and communication skills, increasing your awareness and engagement in global outlook. On successful completion of this assignment you should be able to:
1. Compare and contrast the environment of destination, cultural & heritage marketing
2. Critically evaluate the importance and application of marketing tools to different case studies in destination, cultural & heritage marketing.
3. Develop and implement a marketing plan for a specific brand4.