Case Study Assessment

Criteria

Unit code, name and release number

SITEEVT001 – Source and use information on the events industry (1)

Qualification/course code, name and release number

AssignmentTutorOnline

You are enrolled in the qualification listed below:

SIT50316 – Diploma of Event Management (1)

Student details

Student number

880690316

Student name

SAHIL HOQUE

Assessment declaration

Note: If you are an online student, you will be required to complete this declaration on the TAFE NSW online learning platform when you upload your assessment.

This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is made.

No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the teacher/assessor concerned.

I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your own. Plagiarism occurs when the origin of the material used is not appropriately cited. No part of this assessment is plagiarised.

Student signature and date

Version: 20201222

Date created: 14 July 2020

Date modified: 30/01/2021

For queries, please contact:

TAFE NSW – Tourism & Experience Services SkillsPoint

Coffs Harbour Education Campus – Coffs Harbour

This assessment can be found in the: Learning Bank

The contents in this document is copyright © TAFE NSW 2020, and should not be reproduced without the permission of the TAFE NSW. Information contained in this document is correct at time of printing: 30 January 2021. For current information please refer to our website or your teacher/assessor as appropriate.

Assessment instructions

Table 1 Assessment instructions

Assessment details	Instructions
Assessment overview	The objective of this assessment is to assess your knowledge and performance as would be required to access and interpret current and emerging information on the events industry to enhance the quality of event coordination. This includes industry structure, technology, laws and ethical issues specifically relevant to event coordination.
Assessment event number	1 of 2
Instructions for this assessment	This is a case study assessment, and it will be assessing you on your knowledge and performance of skills required by the unit. This assessment is in three parts: Event Industry – 15 short answer questions.Music Festivals – three research questions.Event Regulations – eight research questions. And is supported by: Assessment feedback.
Submission instructions	On completion, submit your assessment to your teacher/assessor for marking. Where possible, submission and upload of all required assessment files should be online via the TAFE NSW online learning platform. Ensure your name is at the bottom of each page of the assessment. It is important that you keep a copy of all electronic and hardcopy assessments submitted to TAFE and complete the assessment declaration when submitting the assessment.
What do I need to do to achieve a satisfactory result?	To achieve a satisfactory result for this assessment you must answer all the questions correctly.
What do I need to provide?	TAFE NSW student account username and password. If you don’t know your username and password, contact your campus or service centre on 131601.Computer or other device with word processing software and internet access.Pens and writing materials, as required.For online students: If video evidence is required in this assessment you will need access to a recording device such as a smart phone, computer, or tablet with a camera and audio.
What the teacher/assessor will provide?	Case Study assessment: SITEEVT001_AE_CS_1of2. Access to The Event Co. simulated organisation documents, templates, policies and procedures, specifically: The Event Co. company profile Other supporting resources, including: SITEEVT001_AE_SR1_Source_ListHarvard style of referencing guide
Due date and time allowed	This assessment should take no more than four hours to complete. The time allocated should be used as a guide for completion of this assessment. Your teacher/assessor will provide you with details of the date/s that this assessment will take place, or for online students, refer to your individual training plan. *DUE 10 MARCH 2021*
Supervision	Depending on your mode of study, this assessment may take place online, in the classroom, or as a ‘take-home’ task. You may access your referenced text, learning notes and other resources. Your teacher/assessor may ask for additional evidence to verify the authenticity of your submission and confirm that the assessment task was completed by you.
Assessment feedback, review or appeals	Feedback will be provided by your teacher/assessor once the completed assessment tasks have been submitted and marked. In accordance with the TAFE NSW policy Manage Assessment Appeals, all students have the right to appeal an assessment decision in relation to how the assessment was conducted and the outcome of the assessment. Appeals must be lodged within 14 working days of the formal notification of the result of the assessment. If you would like to request a review of your results or if you have any concerns about your results, contact your teacher/assessor. If they are unavailable, contact the Student Administration Officer. Please refer to Every Student’s Guide to Assessment in TAFE NSW for more information.

Specific task instructions

The tasks in the case studies below will be used by the teacher/assessor to determine whether you have satisfactorily completed each case study scenario. Use these instructions and criteria to ensure you demonstrate the required knowledge and skills.

Scenario

Congratulations! You have secured an internship working with the highly sought-after events agency, The Event Co.

The Event Co. is a leading events and live entertainment company with a specialised focus on conferencing, community events and festivals. The agency provides services across all event operations, fundraising, travel coordination and volunteer management. Please see The Event Co. company profile.

As an ‘intern’, you will work across all areas of the agency and be fully involved in many different types of events over the one-year period. At the end of the internship you will have a substantial portfolio of work, showcasing your extensive event experience (across all units).

As part of your induction, The Event Co. would like you to gain an overview on the event industry. Your supervisor, Coco Jones – Internship Coordinator, has asked you to research information on the event industry that will be used in upcoming staff and volunteer training. This will also be helpful for you to gain an insight to the event industry.

Part 1: Event industry research task

In this part of the assessment, you will research:

General information about the event industry and how it can be applied in the workplace.
Event trends, issues and technology.
Employment in the event industry.

Ensure you take note of the volume of response required where indicated. Once completed submit this assessment to the teacher/assessor for marking.

Event industry overview

Read and answer each question below. Your answers should be up to 150 words [for each question].

Research a definition of event management. Summarise it in your own words.

Event management is the application of synchronising an event successfully with the use of necessary and appropriate tools and devices to meet the client’s satisfaction. Event managers oversee planning, promoting and organising a range of events meeting the target audience’s expectations. Event management revolves around communication, organisational skills, problem solving, negotiating and budgeting and the process of multitasking. In recent times, the event industry has adapted to new techniques and approaches towards events and clients, regarding use of technology, creativity and appropriate accessibility to meet the “wow factor” for every individual involved. Events need to be accurately scoped to determine measures for both the client and the audience.

The events industry is structured with many different sectors that contribute to the types of events that are held. Complete the table below:
Next to the specified sector, write a key feature.
List one event example.

The first answer has been completed for you as an example.

Table 2 Event sectors

Sector	Features	Example of an event or service
Government agencies	Celebrate community or historical events	Australia Day event
Event management organisation (e.g. The Event Co.)	Music Festivals
Promoters (e.g. Live Nation)
Event service providers
Equipment hire
Venues and sites

The events industry is made up of many different functional areas. Complete the following tasks in the table below:
Explain the purpose of the functional area.
Provide one example of the services they provide to the event industry.
Provide two examples of relationships within the functional area.
Explain how they work together to deliver an event.

The first answer has been completed for you as an example.

Table 3 Functional areas

Functional area	Purpose	Example of services provided	Two examples of relationships	How do they work together to deliver an event?
Food and beverage	To provide food and beverage services to event attendees.	Catering Bar operations	Chef Bar Manager	Liaise regarding menu and service times. Ensure legislative requirements are met, staff needs, choice of beverages.
Cleaning and waste management
Ticketing
Registration
Security

Events can be categorised by the size of the event. Complete the table below:
Next to the specified event type, write a description of the event type.
List one event type example.

Table 4 Event types

Event type	Description	Example
Mega event
Hallmark event
Major event
Minor event (also known as special or local events)

Listed below are the five stages of event management. List the stages in the correct order and write a brief description of each stage.
Coordination
Design
Research
Evaluation
Planning

Table 5 Stages of event management

Stage #	Stage	Description
1.
2.
3.
4.
5.

Relationships exist between the event industry and other industries. In the table below, match the industries listed to the corresponding relationship description:
- Tourism
- Hospitality
- Entertainment
- Culture
- Sport

The first answer has been completed for you as an example.

Table 6 Relationship to other industries

Industry	Relationship
Tourism	Opportunity to showcase local experiences of a destination.
	Integrates art, dance, and theatre into events.
	Provides performers, musicians and speakers to entertain and educate at events.
	Ensures fans are provided with an entertaining competition, high quality venues, facilities, technology and more.
	Provides restaurants, food and beverage services at events.

Events use a range of products and services to enhance event participants’ experiences. Complete the table below:
Research and list two products and two services that are currently being used in the events industry.
Record at least three information sources.

You may use the SITEEVT001_AE_SR1_Source_List or your own research.

Table 7 Products and services

Information	Two examples	Information source
Event product	1.
2.
Event service	1.
2.

There are many different sources of information you can use to enhance your knowledge of the event industry. For each of the sources of industry information listed, complete the table below:
Provide one example of the type of information you could obtain from the source.
Identify one way this source can improve the quality of your work performance.
List one way you could share this information with your colleagues.

The first answer has been completed for you as an example.

Table 8 How to stay up to date

Source	Type of information	How can this help you with your work performance	How could you share this information with colleagues
Industry Association	E-newsletter (Event Insider)	Can help me make decisions regarding current events we are running	Forward email, face-to-face discussion
Event professionals
Industry journals
Seminars / training courses
Reference book
Internet
Libraries and media
Networking with colleagues or suppliers
Unions

Event trends, issues and technology

In this section, you are required to research current and emerging trends, issues and technology related to the event industry and the events run by The Event Co.

Read the questions carefully. Your answers should be up to 150 words [for each question].

You may use the SITEEVT001_AE_SR1_Source_List or your own research. You must cite at least three information sources.

Event trends

Event trends are the latest practices, products, services and creative concepts being used in the industry. Research two emerging or new event trends for this year.
Identify and describe two event trends.

TREND 1:

TREND 2:

Explain how each of the trends might impact on the events at The Event Co. Refer to the company profile to get an overview of the types of events.

TREND 1:

TREND 2:

Where did you find out about these trends? List three information sources from the SITEEVT001_AE_SR1_Source_List or your own research.

Issues affecting the event industry

Issues are representative of challenges that the industry is facing. Research two issues currently affecting the event industry.
Identify and describe two event issues

ISSUE 1:

ISSUE 2:

Explain how each of the issues might impact on the events at The Event Co. Refer to the company profile to get an overview of the types of events.

ISSUE 1:

ISSUE 2:

Where did you find out about these issues? List three information sources from the SITEEVT001_AE_SR1_Source_List or your own research.

Event technology – e-business and social media

Event technology can provide a competitive edge or help you stand out from the crowd. Research two types of event technology – e-business and social media:
Identify and describe one e-business solution and one type of social media commonly used by event organisations.

E-business:

Social media:

Explain how each type of technology can be used at The Event Co. to improve day-to-day operations.

E-business:

Social media:

Where did you find out about this technology? List three information sources from the SITEEVT001_AE_SR1_Source_List or your own research.

Employment

In this section you are required to research employment in the event industry – in particular, career opportunities, Equal Employment Opportunity (EEO) and ethics.

Read the questions carefully. Your answers should be up to 150 words [for each question].

You may use the SITEEVT001_AE_SR1_Source_List or your own research.

Career opportunities

There are different levels of positions and career opportunities in the event industry.

Complete the table below and next to each position:

List the approximate years of experience required.
List three general responsibilities of that role.
List the expected range of salary in Australia.

Table 9 Career Opportunities

Position	Approximate years of experience required	List three general responsibilities	Average range of Australian salary
Event Assistant		1. 2. 3.
Event Coordinator		1. 2. 3.
Event Manager		1. 2. 3.
Event Director		1. 2. 3.

Equal Employment Opportunity (EEO)

EEO is the principle that everyone has equal access to employment opportunities based on merit, without fear of discrimination or harassment.

Go to the EEO website in the SITEEVT001_AE_SR1_Source_List. Research and explain in your own words what employee’s rights are.

Describe the responsibilities of employers to select staff based on merit selection.

Ethics

The Event Co. are updating their ethical practices standards and have asked you to research best practice for each of the situations below.

Use the SITEEVT001_AE_SR1_Source_List to research ethical practices and complete the table below:

Provide one example of an industry best practice that The Event Co. could implement in day-to-day activities.

The first answer has been completed for you as an example.

Table 10 Ethical practices

Situation	One example of industry practice
Confidentiality of customer information	Keep customer information stored securely, do not share customer information with third parties, have a transparent privacy policy.
Declaration of commissions, fees and other charges
Gifts and services provided free of charge
Tips
Overbooking
Product recommendations
Professional behaviour when participating in site inspections and industry events

Part 2: Music festival research task

In this part of the assessment, read the scenario, and complete the written responses to questions 1 – 3. Ensure you take note of the volume of response required where indicated.

Once completed submit this assessment to the teacher/assessor for marking.

Music festival

Coco Jones has informed you that The Event Co. are considering organising a music festival. The event team have been asked to put together a report to management about similar festivals in the local region. She has asked you to choose one of Australia’s music festivals to research.

Read the questions carefully. Your answers should be up to 150 words [for each question].

Choose an Australian music festival close to your local region to research. Write an event brief, including the following information:
Event name, location/s, date/s or time of year, type of music.

Event name:

Location/s:

Date/s or time of year:

Type of music:

Music festivals have a significant social and economic impact on the local community in which they are held. Answer the following questions in relation to the local community (e.g. Byron Bay) where your chosen music festival is held:
Describe the role of the local community. Provide at least two examples.

Explain two effects the festival might have on local amenities / facilities.

Overall, summarise how the chosen music festival positively and negatively impacts the local community. Provide at least two responses for each.

Positive impacts:

Negative impacts:

Identify two examples of how the chosen music festival impacts local employment.

Explain what your research shows is one of the biggest issues for music festivals in Australia.

Many businesses partner to make sure a music festival is successful. Research other businesses that partner / sponsor your chosen music festival and complete the table below:
List three businesses in the local region that partner with the music festival (i.e. sponsor, catering, transport, tourism provider, etc.).
Explain the relationship the business has with the music festival.
Describe the features of the business.
Describe the services the business offers to the music festival.

The first answer has been completed for you as an example.

Table 11 Festival business partners

Business name	Relationship (e.g. Sponsor)	Features	Services
Rent a tent	Partner	Can provide tents, stretcher beds, foam mattress and lanterns to rent	Tents are set up and ready prior to festival.

Part 3: Event regulations research task

In this part of the assessment, read the scenario and complete the written responses to questions 1 – 9 in the spaces provided. Ensure you take note of the volume of response required where indicated.

Once completed submit this assessment to the teacher/assessor for marking.

Event regulations

The events industry is highly regulated. At The Event Co., we need to ensure that we and our future events are meeting regulatory requirements. Coco Jones would like you to research the basics of quality assurance, environmental and social sustainability, licensing, government regulations and consumer law. She has also asked you to look into the regulations as they apply to festivals to further assist with the report to management.

Read the questions carefully. Your answers should be up to 150 words [for each question].

You may use the SITEEVT001_AE_SR1_Source_List or your own research.

Quality Assurance

What is quality assurance?

Describe the function of an industry accreditation scheme and provide an example of an organisation that provides accreditation.

Give one example of how staff members can assist the following functional areas to meet quality assurance requirements at a music festival:
Next to the functional area, describe the role of the staff member.

The first answer has been completed for you as an example.

Table 12 Functional areas

Functional area	Role of staff member
Security	Ensure there is a security management plan in place. All security staff hold relevant license.
Food & beverage
Cleaning & waste

Environmental and social sustainability

Businesses involved in the event industry have roles and responsibilities for environmental and social sustainability.

For example, The Event Co. have a Sustainability Policy that their staff, volunteers and event partners have to follow.

Explain what ISO 20121 is.

Identify at least two ways the following event businesses can make sure their events are environmentally and socially sustainable.
The Event Co.

Outdoor music festival

Event venues and sites (such as North Byron Parklands)

Licensing and government regulations

Under local laws there are licensing requirements when holding an event. Look at the government regulation document in the SITEEVT001_AE_SR1_Source_List or find one from your local area. Use your chosen music festival as an example and complete the table below – next to each licensing requirement:
List if the music festival needs a license or permit.
Identify where they would get the information.
State the name of the Law or Act.

Table 13 Licensing requirements

Licensing requirement	Does the music festival need a license or permit?	Where would they go to get information or a license / permit?	What is the Law or Act called?
Liquor license
Noise

All levels of government have laws and regulations specific to the events industry. Look at the government regulation document in the SITEEVT001_AE_SR1_Source_List or find one from your local area. Use your chosen music festival as an example and complete the table below:

Next to the government requirements:

Outline two examples of what is recommended to protect the environment.
Explain how a music festival would adhere to these requirements. Provide one example.

Table 14 Government requirements

Government requirements	What is recommended to protect the land? Give two examples.	How would a music festival adhere to these requirements? Give one example.
Environmental protection
Acknowledging traditional owners
Waste management
Noise restrictions

Consumer Law

Australian Consumer Law offers protection to consumers. Complete the table below:
Next to the specified customer guarantees, explain what protection is in place.

You may use the SITEEVT001_AE_SR1_Source_List or your own research.

Table 15 Australian Consumer Law

Australian Consumer Law – customer guarantees	Protection in place
Refunds – if an event is cancelled, what rights does the purchaser have?
Terms & conditions of quotes – if a quote is amended after it is signed, what rights does the client have?
Cancellation fees – what are the conditions of charging cancellation fees under Australian Consumer Law?

Bibliography

In a bibliography you are to provide a list of reference of the sources of information and ideas you have used to research your assessment. Referencing is used to avoid plagiarism. Please use the Harvard style of referencing guide to assist you or go to the TAFE NSW referencing page.

The bibliography should appear at the end of your assessment on a separate page.

Provide references using Harvard style on the last page of your assessment.

Part 4: Assessment feedback

NOTE: This section must have the teacher/assessor signature and student signature to complete the feedback. If you are submitting through the TAFE NSW online learning platform, your teacher/assessor will give you feedback via the platform.

Assessment outcome

☐ Satisfactory

☐ Unsatisfactory

Teacher/assessor feedback

☐ Has the Assessment declaration on page 1 of the assessment been signed and dated by the student?

☐ Are you assured that the evidence presented for assessment is the student’s own work?

☐ Was the assessment event successfully completed?

☐ If no, was the resubmission/re-assessment successfully completed?

☐ Was reasonable adjustment in place for this assessment event?
If yes, ensure it is detailed on the assessment document.

Comments:

Teacher/assessor name, signature and date

Student acknowledgement of assessment outcome

Would you like to make any comments about this assessment?

Student name, signature and date

NOTE: Make sure you have written your name at the bottom of each page of your submission before attaching the cover sheet and submitting to your teacher/assessor for marking.