Details
Task A. Answer the following learning objectives
- Define social psychology.
- Define attitudes and their role in predicting future behaviour.
- Define persuasion and review the influence of the five components of persuasion.
- Describe the social cognitive processes people use to try and understand themselves and others. Include one of the following:
- First impressions
- Stereotypes and prejudice
- In-groups and out-groups
- Attribution processes
Task B: Analyze and evaluate an advertisement
Choose either a poster or a TV advertisement and analyse its effectiveness in terms of the five elements of persuasion research: source, message, medium, receiver, and context.
Task C. Either describe the most interesting/surprising aspect of the chapter or apply (or explain) some aspect of this material to your life (or your future work life).
The post Attitude and Social Cognition appeared first on The Writer.