Chapter 1: Digital marketing landscape
1. How has the Internet of Things changed how you live and study? Discuss relevant examples.
2. Where has digital disruption impacted your environment? Assess with examples.
Chapter 6: Mobile marketing
1. How has the mobile wallet changed consumer behavior? Use the Elaboration Likelihood Model to support your answer.
2. What are the advantages and disadvantages of programmatic advertising?
3. What are the critical factors to consider when developing an app for an organization?
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Chapter 8: Audit frameworks
1. What are the advantages and disadvantages of conducting a digital marketing audit?
2. What are the critical factors in a digital marketing audit?
Chapter 12: Managing resources
1. What are the options available for an organization that is managing teams in a digital marketing environment?
2. How should cyber deviancy be addressed at work?
Chapter 13: Digital marketing metrics, analytics and reporting
1. Which metrics matter most when analyzing a digital marketing campaign and why?
2. What are the key differences between traditional and digital metrics?
3. What are the benefits of using a dashboard to report results within an organization?
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