Chapter 5 discusses the seven building blocks of formulating a marketing plan for your consulting practice. For this assignment, you are asked to develop an in-depth MARKET ANALYSIS so that you can better understand the professional environment you wish to enter.
In your essay, please address the following questions:
1. Identify the niche area you want to focus your efforts in and discuss why you believe you can impact this area (eg. What is your target market?)
2. Research your clientele base in the geographical region you plan on working (San Diego, California) and provide a list of potential clients. (eg. Market size, Demographics, Sport/Corporate breadth)
3. Identify and discuss competitors who might also occupy this space and formulate a plan for differentiating yourself from your competitors.
4. Discuss ways in which you plan on marketing and branding your consulting practice to the clientele base you have developed.
Please remember to utilize concepts and structures discussed in Chapters 5 and 6 to support your ideas for your work.
CHAPTER 5 (summary)
What’s the Plan, Man? Writing your Business Plan
Glen Pfenninger and Jim Taylor
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