1. forum post (300-450 words)
Select an influencer of your choice and look at their videos/posts/comments. Based on what you’ve learned in this week’s readings and lecture, discuss the following:
What makes this person an influencer in his/her/their niche?
How does this influencer foster a sense of parasocial relationship with followers/fans?
What is an example of a parasocial interaction on the influencer’s page/account. Explain your answer and provide a link to OR screenshot of that example.
Discuss the influencer’s strategy of maintaining authenticity (whether it was successful or not) when working with brands (e.g. brand sponsorship, endorsement, partnership, etc)
Remember to cite your external sources cite from the course materials.
2. respond to your groupmate’s post (100-200 words)
Remember to respond to a group member’s post (has to be more than 1 sentence and “good job. I agree” type answers are not acceptable
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