Social Media Influencer Map Project

My Client: United Way (https://www.unitedway.org)

social media accounts: Twitter (https://twitter.com/unitedway), Facebook (https://www.facebook.com/UnitedWay), Instagram (https://www.instagram.com/unitedway/).

Please Read my project, the instruction and lecture in the attached file!

Introduction

In this assignment, you will develop an influencer map for your client to implement, in which you will also identify at least 10 influencers to include in your outreach, and explain your selection.

You will then draft a sample pitch for outreach to influencers, as well as discuss and identify any necessary disclosures influencers, as well as the client, must abide by. Finally, you will also include the primary elements of an influencer agreement that influencers must sign before coming on board.

Your paper should include the sections outlined below. Draw on the bullet points to research your influencers and draft your paper. Also pay attention to the grading rubric for your paper, and make sure all the elements in the rubric are included in your paper.

Directions

Your Influencer Map paper should include the following sections. The total length of the paper should be no more than four pages. Use the guidelines below to draft your paper:

1. Influencer Engagement Objectives

In this section, detail the below:

How does influencer engagement tie into your client’s communication goals? What would the overall objective for incorporating influencer engagement in your program be?

What kinds of outcomes is the client looking for when it comes to influencer engagement? What would be a “win” for the organization? You do not have to delve into specific measurable objectives here; noting general outcomes will suffice, e.g. “increased mentions by A-list influencers,” “higher rankings on Search Engine Results Pages,” and so on.

2. Influencer Research and Identification

Describe the process for researching, evaluating and selecting influencers to include as potential partners for your client. What kinds of keywords or keyword phrases did you use? Did you engage in conversation mining?

Detail which specific criteria were most important in the identification and selection of influencers. Why?

List at least 10 influencers identified by your research process, whose involvement you believe could benefit the client.

3. Sample Influencer Pitch

Provide a sample of the email pitch you will use as part of your outreach. Make it succinct and to the point, and include a clear ask. Your pitch should be no longer than two paragraphs.

4. Influencer Engagement Matrix

Now, based on your research and your paper thus far, fill out the following matrix for each of the influencers you have listed. I have included a description for each column, so that you know how to

Influencer Name

Influencer Description

Engagement Level

Activation Element

Quantitative Goal

Identify the influencer by name

Provide a brief description of the influencer’s relevance. Include items such as website, blog, Twitter handle, etc., and explain their selection.

To which of the five stages of influencer engagement does this influencer map?

What activation element(s) align with this influencer? Examples are: product review, event attendance, Twitter chat participation, etc.

What quantitative goal aligns with this influencer’s activation element(s)? Examples are: # of blog posts, # of tweets, # of referrals, etc.

5. Influencer Administration

In this section, identify specific elements of a written influencer agreement, as well as any necessary disclosures, that the influencers will need to abide by. For example, are there specific hashtags you would like them to use? If they are being paid, how will that be disclosed? And so on. Note: you do not need to draft an actual agreement; simply outline the elements that will be included in one.

Requirements: 800 words

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