Unique Selling Proposition (USP) When we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola Classic Apple iPhone Nike basketball shoes L’Oreal Shampoo Pick one of these products, identify two competitors, and discuss what it is they offer that competes with other product. For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?