Progress report 2: Internal analysis, SWOT analysis and matrix INDV
Having selected an organisation suited to sell your potential new product idea, conduct an internal analysis of the organisation, as well as a SWOT analysis and matrix.
- Develop a minimum of 6 strategic routes using the SWOT matrix.
- At least 1 strategic route in each quadrant.
- No more than 3 strategic routes per quadrant.
Refer to the Marketing Proposal template and the Rubric for guidance. This assessment does not need to be in a Report format (so no executive summary, table of contents etc), but its contents will make up part of your final Marketing Proposal due at the end of the paper.
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