The Board of Directors of Sheng Siong Group Ltd is concerned with the competition in the industry and is wondering how the company can sustain its competitiveness moving forward. Hence, the company’s management has engaged you as the management consultant to produce a Business Memo on the following:

• Analyze and explain the strategies of Sheng Siong Group Ltd.

1. Identify the strategic objectives of the company
2. Comment on the measures, systems, and activities that the company has undertaken
3. Comment on the organizational structure of the company
4. Comment on the financial performance of the company
5. Comment on the competitive advantages of the company
6. Suggest how the company can enhance its ability to compete
7. Comment on the social and environmental responsibility of the company

• Develop a Balanced Scorecard for the company

1. Your balanced scorecard should comprise 5 perspectives and that is
   * Financial perspective
   * Customer perspective
   * Internal Business Process perspective
   * Learning & Growth perspective
   * Social & Environmental responsibility perspective
2. You have to identify two (2) strategic objectives for each perspective.
3. For each strategic objective, indicate a suitable measurement to monitor the progress of the objective.
4. For each measurement, indicate your reason why you think that the measurement is suitable for the strategic objective.