Read Case Study 4, “Hospital Marketing Effectiveness Rating Instrument” (p. 490-493) and complete the survey instrument on pp. 490-193. Answer the following question:
How does the HSO/HS that you evaluated score on the marketing effectiveness rating instrument? If it was low, explain why. What marketing strategies do you recommend to the HSO to improve their marketing effectiveness rating?
Requirements:
Your original post should be at least 200 words.
Support initial discussion with at least two references (the textbook and one research article), including in-text citations.
Read and respond in no fewer than 50 words to at least 2 of your classmate’s posts.
State your position on whether you agree or disagree with your colleagues’ statements.
Defend your position with concrete examples from real cases.
Correct grammar, spelling, and punctuation are expected.