COM203 ASSIGNMENT 3 BRIEF Pitch for a new client Advertisement for a new Family Mall opening in August 2022 on Orchard Road. The advertisement tells that the business owners have nothing in place other than a confirmed location and opening date.

They are looking to work with Singaporean-based freelancers to get up and running and need “support in areas of comms, design, social media, legal, business consultancy…and more!” Proposal : Simulator Horse Riding in the Mall. Based on your business proposed in Assignment 2, Jackuda THE TASK: Based on your business proposed in Assignment 2, pitch your business and service offering to the client ‘Berbo Holdings Ltd’, in the form of a written proposal.

Your pitch to the client must include the following as a minimum: • A business number (please give a fictional number)

• A company profile /introduction

• The price for each service you propose

• A proposed schedule indicating milestones or delivery dates • Whether services are periodic or recurrent

• GST and other taxes • Intellectual property rights where relevant • Client communication strategy

Business plan summary:

The Track riding business will be taken place in Singapore with the new business name of Jackuda. It is the standard and leading horse riding business, which is going to be developed in the cities of Singapore. This is known as the freelance business where the business owner is the sole proprietor of the business.

As the freelancing business will be developed in Singapore, the owner will prefer to work on his convenient time on target basis and the owner tends to work in different horse clubs. The owner will provide the company the suitable and available time.

The contact details will be needed during the convenient time. After the completion of job, they would contact the owner. After the training and horde track riding options, they would make payment.

The price range of the service delivery will be between $30 to $100 per half hour. In the horse track riding business, the owner will be having the responsibilities to ride and to provide training to them to make sure that they stay active to check that the horses are quite effective for the customers to ride on them.

About the business:

Business name:

The name of the business will be: Horse Track riding

Business location:

Singapore

Owner and operator:

Freelancing business, the owner is known as the track rider and trainer

Products and services:

Jackuda has aimed to provide various services and products by the end of the first year:

Horse riding lessons
Training
Riding for handling the consultancy services (Nasiri, Rantala, Saunila, Ukko & Rantanen, 2018)
Handling horse service delivery options

Other than that, the main services will include the horse riding facilities where the owner will ride the horses during taking part in different events and competitions, providing training to the horses to make the horses stable, as a result, the riders can easily ride the horses (Demarie, Galvani & Billat, 2020).

Goals and objectives:

The goals of the organization are to ensure that the business is focused on developing as a standard rising stable that has become the preferred one for the target market
In order to achieve the vision, the horse tracking business has ensured that a business structure is developed that aligns with the corporate objectives
Acquiring presence in the market of Singapore
Expanding on the marketing strategies by utilizing the revenues for the development of sales structure

Competitive advantage:

The horse riding and tracking industry is now at the early stage of the development in Singapore, therefore, providing training and other services for the physical development of the horses will help to attract the presence of more numbers of customers. The company Jackuda is mainly aimed at the delivery of riding and tracking experiences at the cheaper possible cost considering as the main source of exposure (RajfuRa & KaRaszewsKi, 2018). Along with having the experience of tracking, will help to provide support to different horse clubs and to provide training to take part in different shows and competitions.

Key success factors:

The horse riding and tracking business company is proven to be very attractive as lots of people own different horses, but they do not have time or skills needed to train them (Zhang, 2022). The freelance business is going to be started as the owner has the experience of handling and training the horses, therefore, riding or providing training to the horses is going to be considered as the suitable option for handling the business.

Organizational chart:

As this is going to be the freelancing business, therefore, this is going to be developed as the sole proprietorship organization.

IP strategy:

The name and logo of the brand will be protected by the trademark fee. All the training options will be covered by the copyright. All the code and design methods will be used to be remained as the trade secrets that are protected inside the encrypted folders.

About the market:

Market trends

The horse training and tracking industry develop a huge part of the economy of Singapore as it mainly engages more numbers of people and various numbers of horses who need proper training and care regularly. In the previous times, the wealthy people can afford horses, however, now the people along with having the average income of $60k-$70K own the horses. Considering the market trends, the idea to start the horse riding and training business is considered as the good and effective idea.

Target market:

The market segmentation of the business mainly includes different horse owners, riding clubs and horse buying customers.

Horse owners:

The brand will target the horse owners who do not have experiences to train the horses. The professional staffs will help to train the horses that are considered quite fit for riding and developed for listening to the demand of different owners.

Riding clubs:

The riding clubs available in the city will focus on purchasing different horses from the horse firms (Su, 2021). The business will attract different riding clubs that will be available at the boarding facility. The business will tend to negotiate with the clubs while starting the new business.

Horse buyers:

Considering the interests and professions, the horse purchasing customers focus on visiting to consider various horses that the businesses can have in the breeding. The business will provide advice on the identification of breed that will be suitable for them and will help them to purchase among different best options.

Business target:

According to the target of the business, the selected brand will focus on maintaining the business target, which will include

Expanding facility of boarding by almost 15% in the next few years
Acquiring necessary resources for handling different techniques for the cross-breeding with handling of one year of business operations
Capturing almost 20% of the market share within handling the operations of two years
Signing contracts will different leading horse riding clubs and horse owners available in the city.

Competitor analysis:

Jackuda will invest in employees that focus on putting the customer satisfaction at the top
No freelancing horse tracking business is present in Singapore, therefore, this will be considered as the new start-up option
The business programs will be specialised for each horse, therefore, they can get the best service, support and training for the best results (ERDENEBAT, T., & YEH, 2020)
The expanded facility of the business will offer the world-class amenities in the accessible location for the regional communities.

The business of Jackuda will provide the effective customer support to engage in the long-lasting business-customer relationships. The horses will be provided training to make them ready to take part in different riding events and competitions.

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