Exxon Mobil QSO 489 Milestone One Guidelines and Rubric During this process, you will be responsible for submitting a draft of SWOT analysis. You will develop a comprehensive, professional SWOT analysis that will help form long-term planning and sustainability strategies, outlined in a project management plan (PMP). Lay the foundation for conducting your SWOT analysis by comprehensively describing the selected organization and discussing the issues or problems that the organization is facing. Overall, it is important to include information that is pertinent for comprehending the organization and its problems. It is up to you to establish a robust context for understanding and responding to the organization’s need(s). Part of establishing a solid framework for analyzing the organization will be incorporating information that supports why the problem(s) exists and how it is valid. For instance, based on your chosen organization, you should include both a quantitative analysis and qualitative analysis that speak to the organization’s need and identified problem. After conducting a SWOT analysis, you will bring your analysis together by synthesizing the results and identifying potential solutions. The following sections should be included: • Strengths: Identify the strengths of the organization. • Weaknesses: Identify the weaknesses of the organization. • Opportunities: Identify potential opportunities that the organization should explore in order to expand. • Threats: Identify external factors that could potentially negatively affect the organization. • Improvements: Develop potential solution(s) addressing the identified weaknesses and threats listed in the SWOT that would add value to the organization with minimal risk. Guidelines for Submission: Milestone One must be four to five pages in length with double spacing, 12-point Times New Roman font, one-inch margins, and at least three citations in APA format. Rubric Critical Elements Proficient (100%) Not Proficient (0%) Value Strengths Identifies the strengths of the organization Does not identify the strengths of the organization 18 Weaknesses Identifies the weaknesses of the organization Does not identify the weaknesses of the organization 18 Opportunities Identifies potential opportunities the organization should explore in order to expand Does not identify potential opportunities the organization should explore in order to expand 18 Threats Identifies external factors that could potentially negatively affect the organization Does not identify external factors that could potentially negatively affect the organization 18 Improvements Develops potential solution(s) addressing the identified weaknesses and threats listed in the SWOT that would add value to the organization with minimal risk Does not develop potential solution(s) addressing the identified weaknesses and threats listed in the SWOT that would add value to the organization with minimal risk 18 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Earned Total 100%