Multi-Domestic and International Marketing
Select a U.S. product or service brand. Consider this brand’s potential for growth and achieving above-average returns by expanding the domestic market, entering multi-domestic markets, and going global.
Write a report about this brand’s possible strategies for growth and achieving above-average returns.
- Describe the product or service and its current market.
- Develop the essential elements of a marketing strategy for expanding the domestic market.
- Develop the essential elements of a marketing strategy for entering multi-domestic markets.
- Develop the essential elements of a marketing strategy for going global.
- Write the report in a 2-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
From the textbook, International marketing, read:
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- Global marketing management: Planning and organization
- Products and services for consumers
- Products and services for businesses
From the Internet, read:
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- IMRI Research http://www.imriresearch.com/
- Global 100 http://www.global100.org/2005/index.asp
