*Please use APA -750-1000 words (3-4 pages) *All sources cited should follow APA style and provide identifying information so that the reader can access the original material. *Text book listed below:
Marketing Management
6th ed. 2022
ISBN 13 (U.S.): 978-0-3576-3508-7
Dawn Iacobucci
*Please attempt to use most sources from the textbook, Chapter 7 from zip file. Please only utilize outside sources only if necessary. Thank you!