Demonstrate a critical awareness of the concepts, theories, and debates surrounding digital marketing strategy.
Critically analyze and interpret web analytics to support an organization’s digital marketing strategy.
Design and conduct a digital analytics project.
Problem-solving and critical analysis: analyzing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
Research: the ability to analyze and evaluate a range of business data, sources of information, and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
Commercial acumen: based on an awareness of the key drivers for business success, causes of failure, and the importance of providing customer satisfaction and building customer loyalty.
Innovation, creativity, and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions, and phenomena.
Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate, and model business problems, functions, and phenomena.

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