Subject name-  Public relation campaigns

ASSIGNMNET TYPE- Media kit

 1000 words

Topic name- Glenorchy District Football Clubs

Down there is Little overview about what you need to talk about but don’t use this same information just have an idea with it .

Glenorchy District Football Clubs has nearly 1000 members. It is the “highest-profile club” in Glenorchy (McCann, 2021). While people are aware of the club, there is a decline in members signing up after each season. The desired state of the club would be to increase club participation and strengthen the bond between the club and the Glenorchy community.  

Since the beginning of the pandemic, there has been a decline in youth sports participation, which has resulted in health barriers amongst the youth community (AIHW, 2021). This rising issue has played a toll on people’s well-being and hindered their health, and impacted companies’ mental health promotion in physical forms. In essence to this statement, an article published by The Conversation has stated that only 1 in 10 Australians partake in a minimum of 60 minutes of physical activity every day recommended by the World Health Organization (Wanders, 2017). Moreover, many factors contribute to a decline in youth participation in sports, including poor sports skills, resulting in a lack of confidence to engage in the activity and COVID-19 exercise restrictions, limiting people’s ability to partake in sports. The solution is obvious; people are hesitant to join the club after COVID which is why providing ways to enable students and young parents to participate in sports, specifically AFL sports, by strengthening their knowledge of the importance of taking care of their mental health needs to be a priority.   

The campaign will spread the critical message about prioritizing mental health by making the Glenorchy District Football Club a household name in Glenorchy and its surrounding districts through partnerships with schools through events to target the people in their Youth. In addition, the sport in school delivery principles is purposely used to leverage young parents as key influencers and encourage a student-sport connection. Initiating brand awareness through partnerships, videos and events are essential as social channels, photo and imagery posts are the most-used content to increase audience engagement (HubSpot, 2020). As a result, For practitioners, it is hoped that it will enable them to reflect, challenge existing approaches and influence others’ strategic thinking about sport (Robson, 2013). 

Apart from children, adults can also gain valuable skills and enjoy all the similar benefits from participating in Football. Playing team sports like Football has proven to act as one of the biggest stress busters that can help maintain a good work-life balance. Taking part in team sports not only helps in keeping people fit and healthy but it also tends to improve people’s leadership, judgement and management skills which are highly regarded in workplaces and other aspects of life. (Bhuyan, 2021).

Target Audience 

The campaign will be targeted towards a wide range of audience mainly living in or around the Northern Hobart region. The target groups are listed below:

Junior Boy Footballers

Junior Girl Footballers

Junior Parents

Senior Men Footballers

Senior Women Footballers Coaching Staff

Committee Members

Wider GDFC Community – eg: supporters, friends and family of players, sponsors, potential future players. (GDFC, 2020). 

Junior boy and girl footballers would be the campaign’s main target groups, based on the client’s requirements.

Some of threats that need to overcome

Threats   

Increased competition with new competitors rising   

COVID-19 restrictions take place which limit the number of students who are able to attend the organized meetings   

Price wars with competitors   

Poor publicity in the media   

Falling brand awareness   

Weakened relationship with customer base 

 Opportunities    

Enable children to partake in sports with their parents   

Promote AFL sports within the community   

Expand people’s knowledge on the importance of mental health awareness       

Currently, sport clubs have serious outlooks and humour can be used to break through to the target audience. 

Aims/Objectives

It needs to have a attractive opening line, a nice headline and nice quotes used…

 To develop a portfolio of work relevant to the client’s need and for use in students’ job seeking endeavours.

 The tactics you develop will be directly related to the client brief and campaign strategy you are preparing.

 Assessment Description Students will fully develop three tactics recommended in the campaign strategy plan, plus a Distribution List.

To increase number of player in club.

Assessment Requirements

These three tactics must be a:

1) Multimedia News Release

2) Infographic

3) Bio of your client or another employee of your organisation

 PLUS a Distribution List.

 If you need to access resources to assist you in preparing the media kit, there are several texts in the WSU library collection (See the Learning Resource Information in this learning guide). One of the more comprehensive texts is:

 Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations strategies and tactics (11th ed.). Essex: Pearson.

 You will find “Chapter 14 – Media Relations Management: Print Media”particularly helpful.  In order to prepare the Distribution List, you will need to electronically access the Australian Media Guide by Margaret Gee. You will find a How To video on the unit’s vUWS site to guide you through this process

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