Question 1

Analyze the case study through the lens of confirmation bias and the world of social media. Explain why it was necessary for SCDF to respond to the Facebook post and examine the manner of their response; how social media could contribute to misinformation and the possible consequences of not responding.

Question 2

Identify two pertinent learning points that could be drawn from this case study on how organizations can respond to social media postings that contain not only inaccuracies but also intended to spread online falsehoods. Discuss how this may impact their reputation and morale.

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