You are applying for the role of Marketing Manager within a UK-based organisation of your choice (subject to the approval by your tutor) and as part of the inter

Business Scenario

You are applying for the role of Marketing Manager within a UK-based organisation of your choice (subject to the approval by your tutor) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

Learning Outcomes

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

LO3 Develop and evaluate a basic marketing plan.