Using your understanding of retail marketing strategies, how do you think technology has played a role in Watson: Retail Marketing Assignment, UNM, Malaysia

Using your understanding of retail marketing strategies, how do you think technology has played a role in Watson UAE to stay relevant to current consumers? Are these the needs and wants of the consumer?

Strength:

The strength of Watsons in UAE is that the skincare market in UAE is huge. It is worth around US$295.90 Million dollars. This shows that Watsons is indeed looking at a growing market as stated in the article as it is a unique market in Qatar and the skin care demand in that area is increasing. This also can be seen as Watsons has opened a 3,000 square foot store in UAE as they really want to invest in that market, and they are marketing themselves as a skin care expert shows that they are positioning themselves as that and they are serious about it.

Weakness:

The potential of harming the reputation of Watson is there as Watson is a franchise and they have signed an agreement with Al-Futtaim in 2020. This might cause harm to the reputation as the stores were opened less than 24 months even though they were in a Covid 19 pandemic. The staff might not be able to handle lots of customers due to Covid 19 where they were isolated for almost 3 years.

Opportunities:

The demand for artificial intelligence is increasing in the UAE, so we can use this opportunity to create a favorable market for Watson’s implementation. The popularity of advanced data analytics and decision-making capabilities will motivate businesses to dive into AI solutions like Watson’s. Other than that, from an article that surface recently, the UAE healthcare industry is growing rapidly, which leads to Watson’s AI being a valuable tool for the healthcare providers in the country.

Treats:

In the UAE market, IBM will go up against rival AI solution providers that include national and multinational businesses. Furthermore, The UAE government has implemented strict regulations regarding AI and data usage. This may affect the implementation of Watson’s solution in the current era. When implementing AI in Watson, it may cause some uncertainty in the economy due to the lack of proof. This may impact businesses’ willingness to invest in AI like Watson.

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