Question 1

You are required to assess and critically appraise the current concept of the outlet, product offerings, décor, ambiance, presentation of staff, and the uniqueness of product offerings compared to other competitors. Assessment should be done in consideration of business sustainability post-pandemic, changing consumer behavior, and digital technology advancements, and if modification/ changes are required.

Question 2

You are required to assess and critically appraise the current business location, distance to the target market, suppliers, and layout of the outlet such as product displays, fitting rooms, cashier, storage area, and staff area. Assessment should be done in consideration of business sustainability post-pandemic, changing consumer behavior and digital technology advancements, and if modification/ changes are required.

Question 3

You are required to assess and critically appraise the current process of servicing which covers from the moment from a customer enters the outlet until the customer exists the outlet with their purchases. You are also required to assess the capacity of the retail outlet in managing the demands of customers. Assessment should be done in consideration of business sustainability post-pandemic, changing consumer behavior, and digital technology advancements, and if modification/ changes are required.

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