Stakeholder engagement and communication

Activity

Read the document titled ‘Cooper and Edgett’ uploaded to your moodle:

Cooper, R, & Edgett, S 2010, ‘DEVELOPING A PRODUCT INNOVATION AND TECHNOLOGY STRATEGY FOR YOUR BUSINESS’, Research Technology Management, 53, 3, pp. 33-40, Health Business Elite.

Question: What is an innovative strategy?

Activity: Watch the video and take notes to provide the answer to the question. Video: https://youtu.be/E0NkGtNU_9w Questions:

What is corporate social responsibility?

How business activities can impact society?

Why more and more organizations are focusing on CSR (corporate social responsibility)?

Sample Strategic Plan

Activity: Please download and read the sample strategic plan for ABC service agency:

Click to access sample_strategicplan-serviceagency.pdf

Questions: Can you conclude what IT systems and solutions would be required to achieve objectives defined in this strategic plan?

Activity: Discuss with your group, and provide a reflection to the class.

Activity

Watchhttps://youtu.be/TEEI-Mzt-3s

Activity

Read the document titled ‘Dent’ uploaded to your moodle:

Dent, A 2015, ‘Aligning IT and business strategy: an Australian university case study’, Journal Of Higher Education Policy & Management, 37, 5, pp. 519-533, Business Source Premier, EBSCOhost, viewed 15 August 2017.

Discuss with your group, and provide reflection.

Questions:

What is meant by IT strategic vision?

What are the key steps in effective stakeholder engagement and communication?

Why it is important to inform senior executives of your progress?

Activity

Examine the privacy policy (or privacy section of the user agreement) for a major online service provider such as Gmail, eBay, or Facebook.

Questions

What are the implications of the privacy guarantees for controls and security? Briefly describe costbenefit trade-off of the guarantees.

Activity

Pick a major online retailer (e.g., Amazon, Walmart, or Woolworths or Coles). Examine the default browser-based shopping interface from the following devices: a desktop computer with a large monitor, a tablet computer, and a smartphone.

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