According Kassin et al. (2021), “we define attitudes and then discuss how they are measured and when they are related to behavior. Then we consider two methods of changing attitudes” (p. 207). They add that “first, we look at source, message, and audience factors that win persuasion through the media of communication. Second, we consider theories and research showing that people often change their attitudes as a consequence of their own actions” (Kassin et al ., 2021, p. 207).

Read chapters 6, 7, and 8 of the textbook. Then, answer the following questions:

How do attitudes and groups influence social behavior? Do conformity, compliance, and obedience play a role on social behavior?