Select a well-known publicly owned company then write a five-part essay that concentrates on the following:

1- Briefly introduce your essay then offer a background on your selected company (i.e. available and public information about the top management of the company/ board of directors, financial statements, business model, and key competitors).(2 Marks) (Minimum 150 words)

2- Apply the resource-based view of the firm to determine core and distinctive competencies of your selected company. (3 Marks) (Minimum 150 words)

3- Use the VRIO framework and the value chain to assess the company’s competitive advantage, and how it can be sustained. (4 Marks) (Minimum 250 words)

4- Discuss how the business model of your selected company could be imitated and assess the company’s corporate culture, and how it might affect a proposed strategy. (4 Marks) (Minimum 250 words)

5- Discuss the future of this company if it continues on its current path and conclude with a summary of key ideas of your essay. (2 Marks) (Minimum 150 words)

You can choose one of these companies:

1. *Apple Inc.*

2. *Microsoft Corporation*

3. *Amazon.com, Inc.*

4. *Alphabet Inc.*

5. *Saudi Aramco*

6. *Tesla, Inc.*

7. *Berkshire Hathaway Inc.*

8. *Johnson & Johnson*

9. *Meta Platforms, Inc.*

10. *The Coca-Cola Company*