Your position in this term-long project is that of a start-up firm launching a new product or service in the marketplace by addressing an un[der]served consumer need. While Appendix 2 in your book is a good start to get familiar with the process, please follow the course outline below to properly assess the market and your offering’s potential. Unlike the provided sample, you need not engage in primary data collection (instead, discuss your planned related efforts). Please type your work on single-spaced, 12-font pages. The paper should have no less than 20 pages, excluding figures, tables, and other exhibits.

7 people, 20 page minimum, 11 sections (excluding #1 and #13 we can all work together)

Idea: Sustainable footwear brand that uses recycled materials/plastics

Source this plastic from an existing plastic collection company?? (The Collaborators section #8)

The Ocean Cleanup: non-profit org that develops technology to remove plastics from the ocean
Parley for the Oceans: actually works with Adidas converting plastic waste to materials for making shoes

Inspo: Adidas using recycled materials for their shoes/apparel

Plan Components:

1. Executive Summary (Christina)

2. Market opportunity (Christina)

Assignment: Answer plan components 1 or 2, to the plan that was created.