Module code: BSM22201

Module title: People Management

Assignment type: Case Study Analysis and People Management Solution Design (2,500 words)

You are required to select a real-world company, preferably within the creative industries and conduct a comprehensive analysis of its human resource management practices and organizational behaviour. This analysis should identify key organizational issues and propose innovative HR solutions. Additionally, you will incorporate insights from an interview with a business professional to enrich your analysis and recommendations.

Assignment Structure and Guidelines:

1. Introduction (~250 words, corresponding Learning Outcomes: LO1)

 Background Information on the Company:

o Provide a brief overview of the company’s scope, main activities, and significance within the creative industry.

o Highlight characteristics relevant to People Management and Organizational Behavior practices, such as company culture, workforce diversity, and organizational structure.

 Purpose of the Analysis: o Clearly state what you will be discussing in the assignment.

o Introduce the organizational issues you have identified.

Hint: Focus on a company where sufficient information is available.

2. Overview of the Company’s People Management and Organizational Behavior Practices (~250 words, corresponding Learning Outcomes: LO1, LO2)

 Current HR Strategies and Practices:

o Summarize the company’s existing HR functions, such as recruitment, training, performance management, and employee engagement.

 Organizational Behavior Dynamics:

o Describe aspects like group dynamics, leadership styles, decision-making processes, and organizational culture.

Hint: Use credible sources such as the company’s website, annual reports, industry publications, and credible news outlets.

3. Identification of Organizational Issues (~350 words, corresponding Learning Outcomes: LO2, LO3)

 Key People Management and Organizational Behavior Challenges:

o Identify at least two significant organizational issues related to People Management and Organizational Behavior (e.g., high employee turnover, low motivation, cultural conflicts, etc.).

 Impact on Organizational Performance:

o Discuss how these issues affect the company’s operational effectiveness and competitive advantage.

Hint: Look for problems that are evident from your research or have been highlighted in news articles or industry analyses.

4. Application of Theoretical Frameworks (~500 words, corresponding Learning Outcomes: LO1, LO2, LO3)

 People Management Theories:

o Apply relevant People Management theories (e.g., Strategic HRM, Recruitment and Selection theories, Training and Development models) to analyze the identified issues.

 Organizational Behavior Theories:

o Utilize Organizational Behavior theories (e.g., Motivation Theories, Herzberg’s Two-Factor Theory, Leadership Theories, Group Dynamics, etc.) to deepen your analysis.

Hint: Demonstrate your understanding by linking theory to practice. Explain how the theories help in understanding the issues within the company.

5. Insights from Industry Professional Interview (~250 words, corresponding Learning Outcomes: LO1, LO2, LO3)

 Interview Summary:

o Provide a summary of the interview conducted with a business professional (e.g., HR manager, team leader, organizational consultant, etc.).

 Relevance to Identified Issues: o Discuss how the insights from the interview inform your understanding of the company’s challenges and potential solutions.

Hint: Prepare thoughtful questions for your interview that relate directly to your identified issues. Ensure ethical considerations are followed, such as obtaining consent.

6. Proposed HR Solutions and Recommendations (~650 words, corresponding Learning Outcomes: LO2, LO3)

 Innovative HR Strategies:

o Propose practical HR solutions to address the identified issues.

 Implementation Plan:

o Outline a brief plan on how these solutions could be implemented effectively.

Hint: Ensure your recommendations are feasible and tailored to the company’s context. Consider potential challenges and how change management might be applied.

7. Conclusion (~250 words, corresponding Learning Outcomes: LO3)

 Summary of Key Points:

o Recap the main findings from your analysis.

 Reflection on Learning Outcomes:

o Reflect on how the assignment has helped you better understand theoretical concepts and how to apply them in practical, industry-relevant context.

Hint: Avoid introducing new information. Keep the conclusion concise and focused on summarizing your analysis.

8. References and Appendices

 References:

o Include all sources cited in your assignment, following Harvard Referencing format.

 Appendices (if necessary):

o Additional material such as interview transcript, charts, or detailed data can be included here.

Hint: Check for consistency and accuracy in your referencing. It is suggested that you list 10 to 20 items in varied formats (audio, visual, website, text, etc.) from credible sources (e.g., the website of the organization in your case study, Ravensbourne library/online sources, LinkedIn Learning, industry insights from reputable organizations such as Harvard Business Review, etc.).

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