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For your project, you will research and examine a U.S.-owned, publicly traded company of your choosing. Make sure that you select a company with easily accessible sources of financial data. It is recommended that

The company I chose is TESLA

ECO 201 Project Guidelines and RubricCompetencies

In this project, you will demonstrate your mastery of the following competencies:

  • Inform business decisions using microeconomic models and theories
  • Determine the impact of economic costs on organizational and individual decision-making
  • Explain how market structure impacts a business’s entry and exit into a market and its ability to generate economic profit

Overview

For your project, you will research and examine a U.S.-owned, publicly traded company of your choosing. Make sure that you select a company with easily accessible sources of financial data. It is recommended that you either select a company with a narrow product or service or limit your analysis to one area of the firm. For example, you may consider:

  • Netflix
  • Tesla
  • Under Armour
  • JetBlue Airlines
  • Ford
  • Lululemon
  • Texas Roadhouse
  • The Cheesecake Factory
  • Kroger (grocery stores)

If you choose your own company not on the list above, email your instructor to secure approval.

Directions

Create a report analyzing the microeconomic factors of your selected company. Your economic analysis report should be formatted using the template provided in the What to Submit section below.

You are expected to reference any source material used in your report with appropriate citations. You can also use your textbook to support your claims. To support you, a References page has been added to the project template with a citation for this course’s textbook already provided. Any other references you add should be cited according to APA format.

Specifically, the following sections must be included in your report:

  1. Introduction: Provide a brief description of your selected firm, including what products or services they provide and why you chose this company. Remember that if you choose a company not included in the list above, you need to secure approval from your instructor first.
  2. Comparative Advantage and Specialization: Identify the advantages of specialization for your firm. Provide specific examples of your company’s trading partners to illustrate. You can also include additional evidence from your textbook, such as graphs illustrating the benefits of specialization.
  3. Price Elasticity
  4. Government Policies and Price Equilibrium
  5. Costs of Production and Decision Making
  6. Market Structures
    • Which markets have barriers to entry and exit?
    • How are the market types profitable in the short and long run?
    • How is the profit-maximizing quantity determined in each market type?
    • How is the price determined in each market type? Are the firms price takers or price makers?
  7. Microeconomics Principles and Business Decisions: Conclude by describing the relevance and significance of microeconomics principles. Explain how microeconomic trends could impact the company’s future business decisions. Defend your claims with specific evidence.

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