Assessment brief/s:
You are a startup entrepreneur who has come up with a unique idea for a technological device. You are looking for potential investors who could support you financially. They are expecting a comprehensive business plan d=from you to assess the viability of your business idea. Your responsibility is to compile a report outlining your innovative business concept. This entails:
Elaborating on Your Business Concept:
Explain the key elements of your business concept, encompassing the concept statement`s vital components such as the product, target market, distinctive attributes, core values, scale of the proposed business, location, and the individuals involved.
Conducting Feasibility Assessments:
Undertake a thorough assessment of Industry, Market, Organisational, and financial feasibility to ensure a well-rounded understanding of the business landscape.
Critical Evaluation of Value Chain and Business Model Canvas:
Critically evaluate how you intend to market the business. You would also have to look at an operations plan and a supporting human resource plan for the employees who are likely to be working with you in the business.
Identification and Discussion of Risk Management:
Utilise relevant models and concepts to identify potential risks associated with your business. Engage in a critical discussion on how these risks could be effectively managed to safeguard the sustainability and growth of your startup.
Formatting, Citation, and Referencing:
Ensure that your report adheres to appropriate formatting standards. Employ proper citation and referencing methods to acknowledge sources and maintain academic integrity throughout your submission.
This multifaceted assessment requires a strategic and analytical approach, drawing on both qualitative and quantitative aspects to present a comprehensive understanding of your startup concept and its potential challenges and opportunities.
Structure of the assignment
- Title Page
- Table of Contents
- Introduction
- Body
- Conclusion
- Task 1 – Elaborating on Your Business Concept:
- Task 2 – Conducting Feasibility Assessments:
- Task 3 – Critical Evaluation of Value Chain and Business Model Canvas:
- Task 4 – Identification and Discussion of Risk Management:
1. List of References
Please be aware that all the word counts mentioned for the individual sections of your plan are provided as guidelines, which could vary depending on the individual plan.
LENGTH REQUIRED
4,000 words (+/- 10%)
FORMATTING AND LAYOUT
Please note the following when completing your written assignment:
2. Writing: Written in English in an appropriate business/academic style
3. Focus: Focus only on the tasks set in the assignment.
4. Document format: Report
5. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.
Guidance on how to use independent study time: Allocate dedicated time in your schedule for independent study, setting clear goals and creating a distraction-free environment. Break down the material into manageable chunks, engage actively with various resources, and regularly review and reflect on your progress to optimise your independent study sessions.
Referencing system: Harvard system of Referencing.
Learning Materials/Resources:
Barringer, BR & Ireland, RD (2015), Entrepreneurship: Successful launching new ventures, 5th edn, Pearson Prentice Hall, New Jersey.
Burns, P. (2016) Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th edn. Palgrave
Hisrich, RD, Peters, MP & Shepherd, DA (2012), Entrepreneurship, 9th edn, Irwin McGraw Hill.
Kuratko DF, Frederick HH & Hodgetts RM (2016), Entrepreneurship: Theory, process, practice, Asia-Pacific edn, Thomson
Mariotti, S. and Glackin, C. (2015) Entrepreneurship: Starting and operating a small business 4th edn. Pearson
Westhead, P., McElwee, G. and Wright, M. (2011) Entrepreneurship: Perspectives and Cases 1st edn. Financial Times/Prentice Hall
Other:
https://www.omicsonline.org/entrepreneurship-organization-management.php
http://www.tandfonline.com/toc/rsbe20/current
http://www.jemi.edu.pl
http://www.inderscience.com/jhome.php?jcode=ijeim