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BUSI607 Assessment Brief

There is one assignment for this module. The assignment is an individual ‘process essay’ which is worth 100% of the total marks for this module. You will see a full explanation of the assignment below. You must submit your assignment via Turnitin using the link provided on MyBeckett before the assessment deadline (see below).

The University is currently operating a flexible submission policy for all student assessment. This allows you to submit your assignment up-to 5 workings days late without receiving a late submission penalty.

Should you have extenuating circumstances that mean you need extra time, you must contact your course team as soon as possible, informing them of the reasons for this and providing supporting evidence by following the instructions and completing the form provided her.

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BUSI607 Assessment 1

Assessment Method:		Re-assessment Method:
Word Count	3,500 words	Word Count	3,500 words
Assessment Release Date:	15^th September 2025	Assessment Release Date:	(First sit feedback date)
Assessment Deadline Date & Time:	2pm. 6^th January 2026	Reassessment Deadline Date & Time:	2pm, 31^st March 2026
Feedback Method:	Oral feedback (on request), written comment, provisional marks indicated on scripts/submission and< the final ratified mark.	Feedback Method:	Oral feedback (on request), written comment, provisional marks indicated on scripts/submission and< the final ratified mark.
Feedback Date:	Within four weeks	Feedback Date:	Within four weeks

Type / Component Weighting:		Coursework – 100%
Learning Outcomes Assessed:		All

Assessment Details (Coursework)

This module will be assessed by the submission of an individual piece of coursework. The aim of the module assessment is to allow you to demonstrate the specific technical skills that allowed you to creatively illustrate the ‘process’ by which you arrived at either an evaluation of a multinational enterprise’s strategic environment, strategic capability, or its international-level strategic choice applying knowledge and understanding of the essential and recommended readings in order to do so.

Instructions to Students

Students must first choose a multinational enterprise from the list provided. Students must then choose and answer one of the following assessment questions:

Critically explain and illustrate the process by which you evaluated your multinational enterprise’s strategic environment
Critically explain and illustrate the process by which you evaluated your multinational enterprise’s strategic capability
Critically explain and illustrate the process by which you evaluated your multinational enterprise’s international-level strategy

The above questions require you to undertake two activities:

A) First you must undertake an ‘evaluation’ of either your company’s strategic environment, or strategic capability or international-level strategy.

B) Having done that you must then explain an illustrate in detail the step-by-step process that you undertook to complete your evaluation.
It is activity B, a process essay, that you must submit.

You are not required to submit activity A, your analysis. Your process essay must:

i) Critically explain and illustrate how you applied the theories and concepts1 within the essential and recommended readings to arrive at your evaluation,
ii) Critically explain and illustrate the ‘process’ or sequence of actions you followed to achieve this,
ii) Critically illustrate how you used one (or several) system methodologies or logic models,
iv) Critically explain and illustrate how you adapted or revised your ‘process’, and what alternatives were not taken and why.

Student Instructions for Submission of Coursework

This module requires you to submit your work online.

You MUST submit your work through MyBeckett using the link provided. Receipt of your work will be recorded. In accordance with our assessment regulations, it is your responsibility to check your assignment yourself as you submit it. This checking also allows you to access the ‘Similarity Report’. If this report shows that there are some problems with your work, such as un-cited quotations, you must make corrections and re-submit the work again before the due date. Turnitin allows you to do this up-to three times before the deadline. After the deadline your last submission will be final and cannot be amended. More information about Turnitin is available online here.

Please note: Tutors will follow up any suspected breach of academic honesty found after the submission date as per university policy. Late penalties will apply as per University Regulations

Feedback on Your Assignment

Feedback is a vital part of your learning experience and contributes significantly to your personal and professional development. Whatever your academic level, building on your feedback is vital. Noting and acting on feedback is key to independent learning, continued progress and long-term success.

Throughout the module you will be provided with formative feedback opportunities on the extent to which you have demonstrated achievement of the learning outcomes for this module; the appropriate ‘levelness’ of your skills, knowledge and understanding. Having spent time reflecting on formative feedback and adjusting your learning accordingly you will receive summative feedback on overall achievement of the learning outcomes for this module in the form of a final grade and indicative guidance that will explain what could be done in future to improve learning and assessment outcomes. You will find the making descriptors and bandings (the assessment domains) for this Level 6 undergraduate module below, along with the summative feedback proforma associated with these assessment domains.

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SUMMATIVE FEEDBACK ACCORDING TO MARKING DESCRIPTORS

FEEDBACK ON STUDENT ASSESSMENT 2025/26 (S1)


MODULE TITLE: H619827 International Business Strategy		Student ID Number:
FORM AND TITLE ASSESSMENT: Process Essay (Coursework – 100%)		SUBMISSION: First-sit/Re-sit
DOMAINS	How to Improve on Mark		How to Achieve Pass Mark
Technical Capabilities [From L6 taxonomy: Select and effectively apply a range of tools and techniques to existing and novel situations to achieve reasoned solutions/appropriate outcomes.] MARK (40%)
Creativity [From L6 taxonomy: Express informed personal views and identify new perspectives on existing knowledge for the solution of issues/problems and/or the transfer of knowledge into new contexts.] MARK (40%)

MARKING DESCRIPTORS AND BANDINGS FOR UNDERGRADUATE COURSES

LEVEL 6 MARKING DESCRIPTORS
DOMAINS	High 1st 100–86	1st 85–70	2.1 69–60	2.2 59–50	Pass 49–40	Fail 39–30	Fail 29–15	Fail 14–0
Technical capabilities [From L6 taxonomy: Select and effectively apply a range of tools and techniques to existing and novel situations to achieve reasoned solutions/ appropriate outcomes.]	Exceptional demonstration of originality in knowledge generation using appropriate tools and technique to achieve innovative solutions. Original, highly analytical and creative approach to meeting learning outcomes.	Excellent selection and consistent effective application of a range of appropriate tools and techniques applied to novel situations to achieve innovative solutions. Meets learning outcomes to an excellent, analytical, and highly critical level.	Very good evidence of the selection and effective application of a range of complex tools and techniques to novel situations to achieve solutions. Meets learning outcomes to a very good, critical level.	Demonstrates an appropriate selection and application of tools and techniques. Meets learning outcomes to a good standard. Tool use and application may need some development at times to achieve solutions.	Demonstrates adequate selection and application from a limited range of tools and techniques. Addresses the learning outcomes to an adequate level. Uses tools and techniques somewhat inconsistently.	Limited awareness and understanding of tools and techniques. Limited attempt to demonstrate learning outcomes.	Extremely limited selection and application of tools and techniques. Very limited demonstration of learning outcomes.	No demonstration of learning outcomes or awareness of tools and techniques.
Creativity [From L6 taxonomy: Express informed personal views and identify new perspectives on existing knowledge for the solution of issues/problems and/or transfer of knowledge into new contexts.]	Outstanding evidence of informed personal views, new perspectives, exceptional creativity and knowledge transfer.	Excellent evidence of informed personal views, creativity, innovation and knowledge transfer.	Very good evidence of informed personal views, creativity and transfer of knowledge.	Good evidence of informed personal views, creativity and knowledge transfer.	Basic evidence of informed personal views, creativity and some knowledge transfer.	Limited evidence of creativity, innovation and knowledge transfer.	Very limited evidence of creativity and knowledge transfer.	No evidence of creativity, innovation or knowledge transfer.
Application [From L6 taxonomy: Apply knowledge, techniques and theoretical principles in the identification and judgement of a range of valid solutions and reflect on outcomes.]	Outstanding understanding, evaluation and application of theory. Exceptional judgement, evaluation and reflection.	Excellent understanding and application of theory with highly appropriate judgements.	Very good application of theory with reasoned judgements and evaluation.	Good and logical application of theory with appropriate judgements.	Relevant theoretical knowledge applied, though judgements are not always logical.	Limited understanding and application of theory.	Poor understanding of theory with very limited evaluation.	No evidence of appropriate theoretical application.
Communication [From L6 taxonomy: Communicate clearly and concisely in formal academic styles appropriate to context and audience.]	Exceptionally effective, original and creative communication. Polished presentation, excellent academic style and referencing.	Highly effective communication with excellent structure, delivery, academic style and referencing.	Very effective communication with logical structure and very good academic style.	Effective communication with minor issues in focus or delivery.	Adequate communication with evident weaknesses.	Unsatisfactory communication with limited clarity and structure.	Very limited communication skills and poor organisation.	No evidence of appropriate communication skills.

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