BMGT3000 Digital and Social Media Marketing Assignment 1 Brief 2026

2. Critically evaluate how an established effective online presence could impact individuals or an organisation’s strategic marketing performance.

3. Develop and audit a digital and social media presence to enhance audience engagement.

Complete the How to use Hootsuite Certification via Hootsuite’s Student Program.

This is a multiple-choice online test provided by Hootsuite academy, that is part of your Hootsuite Social Media Management Tool. The test can be taken as many times as is required to achieve the best pass. Thus, you must take and pass the How to use Hootsuite Certification exam. Publish the certification on LinkedIn and other social media to enhance a digital presence for your Social Media Campaign (Please see Tasks 2 and 3).

Note: You do not need to pay for training and test. Please contact your tutor for further information

Task 2: LinkedIn profile AND other two appropriate social media platforms (Screenshots – equivalent to 300 words)

Building upon the first part of the assignment (Task 1), develop a social media campaign on LinkedIn AND other two (2) appropriate social media platforms to recognise
the importance of an established and effective online presence. Thus, you need to create a LinkedIn profile plus two (2) more social media platforms (Any two (2) most appropriate
related to your campaign) depending on the nature of your campaign and:

• Complete the summary section reflecting on your achievements and aspirations for your career (or alternative equivalent) goals.
• Include your Hootsuite Certified Professional qualification in the Certificates section.
• Complete at least two further LinkedIn sections.

The campaign storyline:

You are encouraged to use a consistent storyline for your campaign. You are free to choose ONE of the following:

• Influencer: You can be an influencer to promote a certain event/thing/product without promoting the business directly.
• Personal Branding: you may want to promote yourself on social media as a brand and target potential employers.
• Sustainable Development Goals (SDGs): Your posts and the campaign could be related to one or some SDGs.
• Any other link to a business or charity of your choice without promoting the business directly.

Task 3: Social Media Content Calendar (Screenshots)

One (1) Social Media Content Calendar must be completed for ONE week of the campaign for three (3) social media channels involved. An excel spreadsheet template will be provided for you to use which you can download from Blackboard, or you can use any other suitable template of your choice. Once finalised, please take screenshots of your Social Media Content Calendar, and insert them into the report.

After accomplishment of task 3, you are required to critically evaluate and audit your social media presence using current tools and techniques (approx. 300 words)

Task 4: Critical discussions from an individual or organisation perspective (Approx. 600 words)

Based on Tasks 1, 2 and 3; you must discuss how online presence could impact an individual or an organisation’s strategic marketing performance. You should critically discuss the challenges and opportunities of maintaining an online presence (with academic and industrial references) in terms of three (3) of the following elements such as Campaign planning, timing & audience, measuring social media goals, engagement & influence, reach, comments and algorithms.

• Module name and code
• Student name & number
• Submission date
• Assignment Number/Title

Your work should be presented in an appropriate structure with sub-headed sections include (Please see the submission template on Blackboard):

Note: The above structure is only a suggestion, and you should structure your work accordingly (see the grading matrix).

Assignment Format

• The assignment should be word-processed.
• You must provide annotated Screenshots wherever necessary not URL to present your work. URL links are optional and will not be marked.
• The word count for this assignment is 1,500 words Equivalent. There will be a 10% margin,
  beyond which nothing will be marked. The word count refers to everything in the main body
  of your work. Everything before and after the main text is NOT included.
• Please include the word count at the end of your assignment.
• You must submit your work with the title (1) BMGT3000-Ass01-Student ID
• References (use the University Harvard referencing system, support is available through the library University of Worcester)

You have an opportunity to complete a formal formative assessment where you can submit a draft structure of your assignment with short notes. Your draft must not exceed ONE page. You will need to submit this to the Blackboard Dropbox on 27^th October @ 3 pm so that verbal feedback can be provided in-class.

Submission instructions (Formative Feedback):

Blackboard Page → Assessment Information → Formative Feedback opportunity S1 → Submission Dropbox BMGT3000 Formative Feedback opportunity

Please see the module outline for possible dates of assignment workshops.

You should submit your work by the 3pm deadline on Friday 16th January 2026.

You should submit your work to Blackboard which is available via MyDay.

You are required to keep a copy of work handed in.

See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.

You are strongly advised to check your completed work against the Grading Matrix to ensure all areas are completed.

You should also ensure you adhere to the word limit stated in the University’s Assessment Policy.

*Please refer to the library services Artificial Intelligence webpage for ethical guidance.

If unsure, please contact your module tutor, module leader or personal academic tutor.

• Curated and created content that is balanced, exceptional and engaging.
• The content demonstrates an exceptional understanding of the audience.
• Content can achieve the campaign’s objectives exceptionally.
• Exceptional understanding of the posting schedule.
• Exceptional evaluation and audit of social media presence using current tools and techniques.

• Campaign Planning
• Timing & Audience
• Measuring social media goals
• Engagement & influence
• Reach and comments algorithms

• Very good use of curated and created content.
• The content demonstrates very good understanding of the audience.
• Content should achieve the objectives very good.
• Content in part aligns with the strategy model and tools that support the objectives very good.
• Very good understanding of the posting schedule.
• Very good evaluation and audit of social media presence using current tools and techniques.

• Campaign Planning
• Timing & Audience
• Measuring social media goals
• Engagement & influence
• Reach and comments algorithms

• Sound demonstration Curated and created content, however, lacks appropriate balance.
• Sound demonstration and Content mostly appropriate for the audience.
• Sound demonstration and content goes some way to achieve the objectives.
• Sound demonstration understanding of the posting schedule.
• Sound demonstration evaluation and audit of social media presence using current tools and techniques.

• Campaign Planning
• Timing & Audience
• Measuring social media goals
• Engagement & influence
• Reach and comments algorithms

• Adequate with content.
• Content is not adequate and audience-appropriate.
• Content not adequate and does not align with the objectives.
• Incorrect posting schedule and not adequate.
• Adequate demonstration of evaluation and audit of social media presence using current tools and techniques.

• Campaign Planning
• Timing & Audience
• Measuring social media goals
• Engagement & influence
• Reach and comments algorithms

• Weak use of curated and created content.
• The content demonstrates a weak understanding of the audience.
• Content should achieve the objectives weakly.
• Weak understanding of the posting schedule.
• Weak demonstration of evaluation and audit of social media presence using current tools and techniques.

• Campaign Planning
• Timing & Audience
• Measuring social media goals
• Engagement & influence
• Reach and comments algorithms