Select a local (Emirati) brand and conduct a Marketing analysis based on the following sub-headings. To
provide answers to the following questions, consider using any common Internet search engine like Google
other appropriate resources such as Euromonitor Passport International. Also, you might want to interview
business owners or brand managers to give you detailed information about the brand you are working on.
- Provide an overview of your client’s History in the Market
- Briefly outline your clients’ Four P’s
- Product Consumer: Outline the general consumer decision-making process for your clients’ product category
- Market Objective: What is their overall marketing objective (ie maintaining the dominant position in the
market, launching a new product line etc) - Current Market Situation: SWOT Analysis or Category Brand Index
Sample Solution
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